Leader - Consumer Insights - FMCG (6-8 yrs)

3 weeks ago


Kolkata, West Bengal, India iimjobs Full time
Leader - Consumer Insights

Executive Hiring is looking for a Leader - Consumer Insights for an FMCG, based at Kolkata.

  • Post Grad in Marketing with 68 years of postqualification exp in an FMCG organization (Agency exp. will not sail through) in Quant.& Qual research with having basic knowledge in statistics.

KRA's :

  • Design effective & efficient ways along with the agency partners to measure & track brand performance.
  • Work closely with brand team to drive execution of briefs and evaluate research designs from the agency.
  • Work closely with the brand team & leverage insights to drive business growth.
  • Identify new & effective ways of testing concepts, products & communication.
  • Evaluate & pilot new tools & agencies esp. in the digital space.
  • Leverage internal monitoring tools to derive insights.
  • Triangulate multiple data sets to identify trends and early indicators of brand/product performance.

Knowledge & Skills :

  • Business Understanding
  • Knowledge of market research methodology and tools
  • Basic knowledge of statistics
  • Knowledge of consumer understanding and behaviour

Skills:

  • Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player.
  • In case this of interest to you, please upload your resume mentioning CTC.
  • Executive Hiring ( FMCG Talent Search Practice
  • Marketing )

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