Digital Marketing Specialist
3 weeks ago
TCS is hiring for Digital Marketing role
Qualification:- Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.
Shift- Night Shift
Job Description-
- Google/Bing Campaign Management, SA360, PMax Campaigns, Google Merchant Center, Shopping Ads, Excel, Power Point.
- Plan and execute all search campaigns, including Google, Bing, and other search platforms using SA360.
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
- Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Creating and executing a strong performance marketing strategy & execution plan
- Managing multi-million-dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Regards
Ritika Jagwani (HR)
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