Digital Marketing Specialist

2 days ago


Kolkata, West Bengal, India Bonzer Business Solutions Pvt Ltd. Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Summary:

We are seeking a dynamic Digital Marketing Specialist with expertise in SEO and Google Ads to join our growing team. The ideal candidate will be responsible for creating, implementing, and managing digital marketing campaigns that drive targeted traffic, improve search engine rankings, and maximize ROI through Google Ads. You will work closely with the content, design, and development teams to ensure that all digital efforts align with business goals.

Key Responsibilities: SEO Strategy & Execution:

Conduct thorough website audits and recommend actionable on-page and off-page SEO strategies.

Perform keyword research and optimize content for organic search rankings.

Improve website performance through technical SEO, including page speed, mobile optimization, and structured data implementation.

Track, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Manage link-building initiatives and outreach campaigns to boost domain authority.

Google Ads Management:

Plan, create, and manage paid search campaigns on Google Ads (Search, Display, Shopping, and Video).

Perform ongoing keyword research, ad copywriting, and A/B testing of ad creatives.

Optimize campaign performance by analyzing click-through rates (CTR), conversion rates, quality scores, and ad spend.

Monitor and report on campaign results to measure success and make data-driven decisions.

Collaborate with the team to ensure that all landing pages are optimized for paid traffic.

Analytics & Reporting:

Set up and maintain goals, funnels, and custom reports in Google Analytics.

Analyze marketing data to provide insights and recommendations for improvement.

Provide regular reports on the performance of SEO and Google Ads campaigns, highlighting key metrics and KPIs.

Collaboration:

Requirements:

Proven experience (5+ years) in SEO and Google Ads campaign management.

Expertise in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, etc.

In-depth knowledge of Google Ads (Search, Display, Shopping, and Video campaigns).

Strong analytical skills with a focus on data-driven decision-making.

Familiarity with website analytics and optimization tools.

Understanding of HTML, CSS, and content management systems (WordPress experience is a plus).

Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Google Ads and Google Analytics certifications are a plus.



  • Kolkata, West Bengal, India Cal Digital Group Full time ₹ 96,000 - ₹ 14,40,000 per year

    Qualified Candidates:We are seeking highly motivated individuals eager to build a dynamic career in online marketing. As a growing organization, we offer a unique opportunity to learn, grow, and make meaningful contributions to our success. Join us in shaping the digital future of our brand.Job Description:As a Digital Marketing Specialist at our company,...


  • Kolkata, West Bengal, India Meraqi Digital Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionMeraqi Digital is an independent marketing communications consultancy dedicated to delivering effective solutions for our clients. We focus on doing what's right to help our clients win. We provide a range of services including digital marketing, content creation, and communication strategy. Our team is passionate about delivering...


  • Kolkata, West Bengal, India InDiiServe Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionAt InDiiServe Solutions, we are partners in growth, enabling businesses to thrive in a dynamic marketplace through expert Business Consulting, Business Process Management (BPM), Recruitment, AI, and Digital Marketing services. Our integrated approach optimizes operations, attracts top talent, and builds a powerful online presence for...


  • Kolkata, West Bengal, India No Nirvana Digital Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Digital Marketing Intern (Remote, 3 months) at No Nirvana Digital. Support SEO, ads, analytics & content. Must have Canva and Photoshop skills for design tasks. Stipend based on performance, with opportunity for full-time placement.


  • Kolkata, West Bengal, India Digital Aptech Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Role & responsibilitiesExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and...


  • Kolkata, West Bengal, India DinePalace Foodme Full time

    This is a remote position We are looking for a Digital Marketing Manager to develop implement track and optimize our digital marketing campaigns across all digital channels Responbilities -Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns Design build...


  • Kolkata, West Bengal, India Cubic HR Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    ob Title: Digital Marketing ExecutiveLocation: Girish Park, KolkataSalary Range: ₹15,000 – ₹20,000 per monthOffice Timing: 10:00 AM – 7:00 PMJob ResponsibilitiesPlan, execute, and monitor digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.)Manage SEO/SEM, email marketing, and social media marketing strategies to...


  • Kolkata, West Bengal, India Kajkarma Innovations Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About CompanyKajkarma Innovations Private Limited is a fast-growing technology company providing Website Development, Web Apps, AI Solutions, and Custom Software Development to clients worldwide.We are now expanding into end-to-end digital marketing services and seeking a Head of Digital Marketing who will: - Lead our new marketing division, - Manage client...


  • Kolkata, West Bengal, India Truepid Technologies Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionTruepid Technologies Private Limited is a digital solutions provider that focuses on delivering mobility solutions to entrepreneurs and enterprises seeking an omni-channel experience for their customers. They specialize in website development, mobile app development, SEO/SEM services, social media management and marketing, and e-commerce...

  • Paid Media Specialist

    14 hours ago


    Kolkata, West Bengal, India Puretech Digital - A Genesis Company Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionPuretech Digital, a Mumbai-based award-winning independent digital marketing agency, is home to over 250 experts. We offer comprehensive services across various digital marketing disciplines including Organic Growth Marketing, Performance Marketing, Marketing Automation, Content Marketing, Creative Solutions, Influencer Marketing, and Data...