Digital Marketing Manager

6 hours ago

Kolkata West Bengal India, West Bengal Shree Hari Full time

Role Overview


We are looking for a highly skilled Digital Marketing Manager to lead our brand’s online presence, performance marketing, and digital growth strategy. This role will drive customer acquisition, engagement, and retention across paid media, SEO/SEM, social media, influencer marketing, and e-commerce channels. The ideal candidate should combine data-driven decision making with creative digital storytelling to scale up our Lifestyle Jewellery brand.


Key Responsibilities


1. Digital Marketing Strategy & Planning

  • Develop and execute 360° digital marketing strategy aligned with brand objectives, sales targets, and consumer insights.
  • Build annual & quarterly digital media plans covering paid ads, social content, influencer activations, and e-commerce growth.


2. Performance Marketing (Paid Media)

  • Plan and manage campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, Pinterest, marketplaces, and retargeting networks.
  • Optimize ad spend and ROI , conversion tracking, and audience segmentation.

3. Social Media & Content Marketing.

  • Build a content calendar for social platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
  • Oversee creative storytelling, brand aesthetics, and engagement strategies to grow an active community.
  • Collaborate with designers and photographers to create high-impact visual content (reels, product videos, influencer content).


4. Influencer & Affiliate Marketing

  • Identify and collaborate with influencers, bloggers, stylists, and celebrities to promote collections.


5. E-Commerce & Website Management

  • Drive online traffic & sales through SEO/SEM, CRO (conversion rate optimization), and site performance improvements.
  • Manage website content, landing pages, and product page storytelling to enhance user experience.
  • Partner with reporting manager and design teams for exclusive online launches & digital promotions.


6. Analytics & Reporting

· Build digital dashboards to track campaign performance, sales funnels, traffic sources, and conversion trends.

· Present monthly & quarterly digital performance reports to management.


7. Key Skills & Competencies

· Proven experience in performance marketing, paid ads, SEO/SEM, social media management, and influencer strategy.

· Proficiency in Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, Shopify/WordPress/e-commerce tools etc.

· Strong creative sense for digital storytelling.

· Data-driven mindset with expertise in campaign analysis, budget allocation, and ROI improvement.

Excellent leadership & collaboration skills to manage internal teams and agencies.


8. Education & Experience

• MBA/PGDM or equivalent in Marketing / Digital Marketing .

• 5–10+ years of experience in digital marketing, preferably in fashion, lifestyle, jewellery, retail sectors, or FMCG.


Interested candidates can send their resume to recruitment@shriharionline or whatsapp 8981920037.

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