
Marketing Associate
17 hours ago
Job Description
About Us
Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.
Job Details
Base Location :- Gwalior
Department :-Marketing
Working Mode:-Onsite
Experience:-2 to 4 years (mandatory)
Qualification :-Bachelor’s degree in Marketing, Business, or a related field
Reporting:-Marketing Manager
CTC:- As per market standard
Level:-Entry
Key Responsibilities
1. Campaign Execution & Growth
· Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, YouTube, and more).
· Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns.
· Monitor campaign performance and provide actionable insights to improve ROI.
2. Social Media & Community Engagement
· Manage day-to-day engagement and growth across Amrutam’s social platforms (Instagram, LinkedIn, YouTube, etc.).
· Conceptualize and execute campaigns aligned with cultural moments, trends, and brand storytelling.
· Engage and grow Amrutam’s community through polls, quizzes, and interactive formats.
3. Influencer & Partnerships
· Identify, onboard, and manage influencer/creator collaborations.
· Track performance of barter and paid campaigns, ensuring ROI and long-term relationships.
· Support in PR activities, partnerships, and cross-brand collaborations.
4. CRM & Retention Marketing
· Support execution of WhatsApp, email, and SMS campaigns to drive engagement and repeat purchases.
· Coordinate with product/CRM teams to run loyalty, referral, and festive campaigns.
· Track retention, repeat order rate, and engagement metrics.
5. Analytics & Reporting
· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).
· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.
· Share weekly/monthly performance reports with actionable recommendation5. Analytics & Reporting
· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).
· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.
· Share weekly/monthly performance reports with actionable recommendations.
Skill Requirements
1. 2–4 years of experience in digital marketing, brand marketing, or D2C/e-commerce marketing.
2. Hands-on experience with social media marketing, content creation, and campaign execution.
3. Familiarity with digital ads (Meta, Google) and analytics tools.
4. Creative mindset with a data-driven approach to testing and optimization.
5. Strong communication and collaboration skills.
6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.Knowledge of SEO, SEM, and conversion rate optimization is a plus.
Required Technical Knowledge
1. Must-have familiarity: Meta Ads, Google Ads, Google Analytics, Email/WhatsApp marketing platforms (Klaviyo, Mailchimp, KwikEngage, or similar).
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