Marketing Associate

4 weeks ago

Gwalior, India Amrutam Full time

Job Description About Us Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place. Job Details Base Location :- Gwalior Department :-Marketing Working Mode :-Onsite Experience :-2 to 4 years (mandatory) Qualification :- Bachelor’s degree in Marketing, Business, or a related field Reporting :-Marketing Manager CTC :- As per market standard  Level :-Entry Key Responsibilities 1. Campaign Execution & Growth · Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, YouTube, and more). · Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns. · Monitor campaign performance and provide actionable insights to improve ROI. 2. Social Media & Community Engagement · Manage day-to-day engagement and growth across Amrutam’s social platforms (Instagram, LinkedIn, YouTube, etc.). · Conceptualize and execute campaigns aligned with cultural moments, trends, and brand storytelling. · Engage and grow Amrutam’s community through polls, quizzes, and interactive formats. 3. Influencer & Partnerships · Identify, onboard, and manage influencer/creator collaborations. · Track performance of barter and paid campaigns, ensuring ROI and long-term relationships. · Support in PR activities, partnerships, and cross-brand collaborations. 4. CRM & Retention Marketing · Support execution of WhatsApp, email, and SMS campaigns to drive engagement and repeat purchases. · Coordinate with product/CRM teams to run loyalty, referral, and festive campaigns. · Track retention, repeat order rate, and engagement metrics. 5. Analytics & Reporting · Monitor key KPIs (engagement, traffic, conversion, ROAS, retention). · Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness. · Share weekly/monthly performance reports with actionable recommendation5. Analytics & Reporting · Monitor key KPIs (engagement, traffic, conversion, ROAS, retention). · Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness. · Share weekly/monthly performance reports with actionable recommendations. Skill Requirements 1. 2–4 years of experience in digital marketing, brand marketing, or D2C/e-commerce marketing. 2. Hands-on experience with social media marketing, content creation, and campaign execution. 3. Familiarity with digital ads (Meta, Google) and analytics tools. 4. Creative mindset with a data-driven approach to testing and optimization. 5. Strong communication and collaboration skills. 6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.Knowledge of SEO, SEM, and conversion rate optimization is a plus. Required Technical Knowledge 1. Must-have familiarity : Meta Ads, Google Ads, Google Analytics, Email/WhatsApp marketing platforms (Klaviyo, Mailchimp, KwikEngage, or similar).

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