Product Marketing Manager

2 weeks ago

Thane Maharashtra India, Maharashtra Watertec India Full time

The Product Marketing Manager will be responsible for developing and executing the marketing strategy for the Chrome plated fittings and Sanitaryware product line. The role will drive product launches, market penetration, and brand visibility to establish Watertec as a strong player in the sanitaryware industry.


1. Strategic Marketing & Planning

  • Develop and implement the go-to-market (GTM) strategy for the CP Sanitaryware relaunch.
  • Conduct market research, competitor benchmarking, and consumer insights to identify positioning opportunities.
  • Align product marketing roadmap with business goals and sales targets.

2. Product Management

  • Define product value propositions, pricing, and differentiation strategies.
  • Collaborate with R&D, design, and production teams to ensure market-relevant product offerings.
  • Plan and execute product lifecycle management – from launch to sustainment.

3. Branding & Communication

  • Build strong brand recall for Watertec CP Sanitaryware through integrated marketing campaigns.
  • Drive product storytelling, content creation, and digital marketing initiatives.
  • Develop marketing collaterals (catalogues, brochures, videos, POS material) aligned with brand identity.

4. Sales Enablement & Channel Support

  • Partner with sales teams to design channel programs, trade promotions, and distributor engagement strategies.
  • Create training modules and product knowledge sessions for sales partners and channel teams.
  • Monitor field performance and support sales teams with marketing initiatives.

5. Market Development

  • Identify new customer segments and geographic opportunities.
  • Plan and execute influencer engagement programs (architects, interior designers, plumbers, dealers).
  • Lead participation in trade fairs, exhibitions, and customer outreach programs.

6. Performance Measurement

  • Track ROI on campaigns, product launches, and market penetration strategies.
  • Provide regular reports and insights to leadership for decision-making.




Key Skills & Competencies

  • Strong knowledge of CP fittings/sanitaryware industry trends, products, and competitors.
  • Expertise in product positioning, pricing strategies, and marketing campaigns.
  • Excellent communication, storytelling, and presentation skills.
  • Strong analytical skills with ability to interpret market data.
  • Experience in digital marketing, brand management, and channel development.
  • Ability to work cross-functionally with R&D, sales, and operations teams.


Qualifications & Experience

  • MBA in Marketing / Business Management (preferred).
  • 6–10 years of experience in product marketing, preferably in sanitaryware, building materials, or consumer durables.
  • Proven success in launching or relaunching product categories in competitive markets.
  • Experience in channel/distributor-driven businesses is desirable.

  • Manager - Product Marketing

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Tata Motors Full time

    Designation : L5Location : Andheri, MumbaiExperience : 3-8 YearsEducation : B.E / B.Tech (Full Time) / MBA (Marketing) Full TimeIndustry Preference : Automobile, FMCG, FMCDPurpose of the Role Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding...

  • Product Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Zupee Full time

    Job Title: Product Marketing Manager (Vertical TV) Location: Mumbai, IndiaExperience: 5+ years of experience in product marketing or related roles with specialization in user activation and engagement. Role Overview :Lead product marketing to drive user activation, engagement, and retention through data-driven hyper micro-segmentation and personalized...

  • Digital Marketing Manager

    2 weeks ago

    Pune, Maharashtra, India, Maharashtra Odopod Marketing Services Full time

    SALARY BRACKET : Upto 3.6 lacs per annumThis is the highest salary bracket we are offering. PLEASE DO NOT APPLY IF YOU WANT MORE SALARYPLEASE DO NOT APPLY IF YOU A FREELANCER PLEASE APPLY AFTER READING THE JD AND ITS CRITERIA. The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You...

  • Lead Product Marketing Manager

    2 weeks ago

    Pune, Maharashtra, India, Maharashtra Stealth Startup Full time

    We’re Hiring: Product Marketing Manager — AI ProductsLove shaping compelling stories around AI innovation?Join a fast-growing SaaS team building the future of AI-powered productivity!What You’ll Own✨ Messaging & storytelling for cutting-edge AI solutions Launch plans for new product features Impactful product content — decks, one-pagers, videos,...

  • Senior Manager – Product Management and Marketing

    2 weeks ago

    Navi Mumbai, Maharashtra, India, Maharashtra Schneider Electric Full time

    Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including...

  • Field Marketing Manager

    2 weeks ago

    Thane, Maharashtra, India, Maharashtra Livlong 365 Full time

    The BTL Marketing Manager will lead on-ground, non-digital marketing initiatives to strengthen brand visibility, consumer trust, and engagement. The role focuses on hyperlocal, experiential, and healthcare-specific activation programs — bridging the gap between online brand presence and offline community trust. You will work closely with sales, category,...

  • Product Marketing

    5 days ago

    Mumbai, Maharashtra, India, Maharashtra BrowserStack Full time

    About the CompanyBrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices,...

  • Product Manager

    2 weeks ago

    Pune, Maharashtra, India, Maharashtra HCLSoftware Full time

    Purpose of the RoleThe Product Manager is the strategic owner of a product workstream, responsible for defining its long-term vision, strategy, and roadmap. They act as the voice of the customer and the market, ensuring the organization is focused on solving the right problems and building products that deliver significant business value. They own the "why"...

  • Product Marketing

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Intellect Design Arena Ltd Full time

    Job Title: Product Marketing - Treasury Experience: 10+ yearsIndustry Requirement: Fintech / Global Bank / Treasury / Corporate Banking Experience (Mandatory)Role OverviewWe are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Treasury and Cash Management business. This role demands deep expertise in the fintech or...

  • DGM -Product Management and Marketing- PQS

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Schneider Electric Full time

    About the CompanyLauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse...