Senior Manager – Product Management and Marketing

3 weeks ago

Navi Mumbai Maharashtra India, Maharashtra Schneider Electric Full time

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.


Role Overview:

As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.


Key Responsibilities:

Product Management

  • Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.
  • Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.
  • Conduct market analysis to identify trends, customer pain points, and competitive positioning.
  • Define product specifications, pricing strategies, and value propositions.
  • Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

  • Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).
  • Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.
  • Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.
  • Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team
  • Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

  • Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.
  • Provide training and tools to sales and application engineering teams.
  • Track KPIs such as market share, revenue growth, and customer satisfaction.


Qualifications & Experience:

  • Bachelor’s degree in electrical engineering or related field; MBA preferred.
  • 8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics.
  • Deep understanding of VFD technology, applications, and market dynamics.
  • Strong analytical, communication, and project management skills.
  • Experience working with cross-functional teams and managing product portfolios.


Preferred Skills:

  • Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.).
  • Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred.
  • Ability to translate technical features into customer-centric benefits.

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