Product Marketing

Job Title: Product Marketing - Treasury

Experience: 10+ years

Industry Requirement: Fintech / Global Bank / Treasury / Corporate Banking Experience (Mandatory)

Role Overview

We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Treasury and Cash Management business. This role demands deep expertise in the fintech or banking sector with a strong focus on Treasury, Corporate Banking, and related financial products. The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning.

This leadership role requires a sharp understanding of treasury and corporate banking ecosystems, customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Treasury offerings are positioned effectively in global markets and deliver measurable business impact.

Key Responsibilities

• Lead marketing strategy and execution for the Treasury product portfolio, aligned with business and revenue goals.
• Develop differentiated messaging and positioning based on market insights, customer segmentation, and treasury product features.
• Create and implement global and regional go-to-market plans that resonate with corporate clients, banks, and fintech partners.
• Build and manage integrated marketing campaigns focused on brand positioning, client acquisition, and engagement.
• Monitor market trends, competitor activity, and regulatory shifts to refine strategy and maintain competitive advantage.
• Design and execute demand generation programs targeting corporate and institutional clients.
• Develop marketing assets including brochures, use cases, pitch decks, competitive battle cards, and treasury product thought leadership content.
• Partner with sales and relationship management teams to support deal acceleration through tailored content and messaging.
• Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and lead conversion effectiveness.
• Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles focused on treasury and cash management trends.
• Collaborate with analyst firms, industry associations, and fintech forums to enhance credibility and visibility.
• Plan and execute webinars, roundtables, and industry events to elevate brand presence.
• Leverage digital channels, PR, and social media to amplify thought leadership and client engagement.
• Mentor and lead a high-performing marketing team, fostering innovation, accountability, and client-centricity.
• Collaborate closely with product, sales, technology, and executive leadership to craft unified marketing strategies.
• Manage agency relationships and marketing partners to scale execution and drive innovation.

Required Skills & Qualifications

• 10+ years of experience in product marketing within fintech, global banking, or corporate banking, with strong focus on Treasury or Cash Management products.
• In-depth understanding of B2B marketing within treasury, payments, liquidity management, and corporate finance.
• Expertise in go-to-market strategy, demand generation, product positioning, and launch planning.
• Experience working in global or regional markets with knowledge of regulatory requirements, buyer behavior, and competitive positioning.
• Strong background in integrated campaign planning and execution across digital, content, and event channels.
• Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc.
• Adept at using data and insights to drive decision-making, optimize campaigns, and demonstrate measurable ROI.
• Proven ability to lead, influence, and collaborate with cross-functional teams and senior stakeholders.
• Excellent written and verbal communication skills with the ability to craft compelling product and treasury narratives.
• Strategic thinker, self-driven, with strong problem-solving, project management, and execution skills.
• Comfortable operating in a fast-paced, matrixed, and outcome-driven environment.
• Willingness to travel for business engagements, conferences, and stakeholder meetings.

Educational Qualifications

Bachelors or Master’s degree in Marketing, Business, Finance, or a related field.