Product Marketing Manager

3 hours ago

Mumbai Maharashtra India, Maharashtra Zupee Full time

Job Title: Product Marketing Manager (Vertical TV)

Location: Mumbai, India

Experience: 5+ years of experience in product marketing or related roles with specialization in user activation and engagement.


Role Overview :

Lead product marketing to drive user activation, engagement, and retention through data-driven hyper micro-segmentation and personalized recommendation strategies.


Key Responsibilities:

●Strategy and Execution of Hyper Micro-Segmentation: Develop and implement precise user segments for personalized activation and engagement campaigns.

● Data-Driven Personalization and Recommendation Systems: Build and optimize recommendation engines to boost user activation and engagement.

● Cross-Functional Collaboration: Work with Product, Data Science, and Analytics to convert user insights into activation strategies.

● Targeted Messaging and In-App Optimization: Strategize, Create, and refine timely, personalized messaging and experiences to engage users effectively.

● Comprehensive Campaign Management: Oversee engagement campaigns emphasizing activation, retention, and user value.

● Continuous Performance Analysis: Monitor and improve segmentation models and campaign outcomes using data insights.

● Content Engagement Insights: Apply content consumption data to enhance activation and deepen user engagement.

● Team Leadership and Mentorship: Guide a team focused on engagement marketing and personalized user journeys.

● Achieving and Maintaining KPIs: User engagement metrics (DAU, WAU, MAU, session duration, campaign interaction rates), User retention metrics (churn rate, renewal rate, repeat purchase)


Qualifications:

● 5+ years of experience in product marketing or related roles with specialization in user activation and engagement.

● Proven expertise in using marketing automation tools (e.g., Clevertap, Moengage) to design and optimize user journeys.

● Strong analytical skills with a data-driven approach to decision-making and optimization.

● Excellent communication, collaboration, and stakeholder management skills.

● Experience working with content-driven platforms or digital media is a strong plus.

● Comfortable working in a fast-paced, high-growth environment with a strong ownership mindset.

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