Product Marketing Manager

2 days ago

Mumbai, Maharashtra, India b-3044-47a7-a621-0e0120a896a4 Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Requirements
Job Requirements
Role/ Job Title:
Product Marketing Manager

Function/ Department:
Marketing

Job Purpose
The Product Marketing Manager is responsible for driving the marketing strategy and execution for specific products or product lines. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.

Roles & Responsibilities

  • Develop and execute marketing strategies for assigned products or product lines.
  • Collaborate with product management to understand product features, benefits, and target market.
  • Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.
  • Create marketing collateral, including product documentation, sales presentations, and promotional materials.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
  • Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for improvement.
  • Provide regular updates and insights to stakeholders on marketing performance and market trends.
  • Expert in problem solving skills & Positive attitude.
  • Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.

Education Qualification
Graduation: Degree in Marketing, Business Administration, or related field

Post-graduation: MBA

Experience:
2+ years of relevant experience.

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