Product Marketing Manager

Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.

Your day at NTT DATA
The Manager, Offering and Portfolio Marketing is a management role, responsible for introducing new organizational products and/or services and/or enhanced products or services to the external marketplace.

This role ensures that the Sales and GTM function is informed, trained and enabled to sell the relevant company product and/or service.

The Manager, Product Offering and Portfolio Marketing is responsible for the day-to-day operations of a team of seasoned and developing Product Marketing Specialists to achieve organizational and team objectives whilst fostering a culture of positive attributes, collaboration, and growth.

Key responsibilities:

• Implements a value proposition and messaging strategy for products in the assigned portfolio.
• Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products.
• Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Oversees and manages the development and distribution of market-facing content and materials.
• Ensures the existence of required communication, training and other collateral that will enable the sales force to sell a particular product.
• Defines the content for and ensure the development of client collateral and sales tools, marketing programs and sales programs.
• Proactively supports sales colleagues by participating in product presentations and demonstrations.
• Collaborates with the Product Management to develop and provide collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
• Develops product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
• Conducts primary market research in the form of competitive, segment and client behavior.
• Contributes to the development of the regional strategy and management of marketing programs that drive the demand for their products.
• Ensures that marketing reviews are conducted to investigate the success of marketing initiatives and programs.
• Ensures that all operational activities comply with organizational requirements for quality management, legal stipulations and general duty of care.
• Provides access to the relevant tools and systems to enable effective team performance.
• Assigns, monitors and coordinates work assignments and activities to the team.

To thrive in this role, you need to have:

• A deep love of positioning and the written word.
• Strong technical expertise (for interlock with Product management) and in-depth product/service knowledge across (all of) company service lines.
• Service-line specific, as well Cross-Company product / service positioning capabilities.
• Skilled at partnering with senior management in driving business decision-making and product road mapping.
• Excellent and persuasive communicator.
• Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives.
• Excellent written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, senior executives and staff.
• Collaborative and agile leadership style with enterprise-level problem solving abilities.
• Good at tactical implementation.

Academic qualifications and certifications:

• Bachelor's degree or equivalent in business, marketing, communication or related field.

Required experience:

• Advanced experience in a product marketing management role preferably in the high-tech industry.
• Advanced experience in launching new high-tech products and communicating benefits.
• Advanced experience managing complex projects and executing on marketing.
• Advanced experience working with ICT solutions.
• Advanced Project Management experience.
• Advanced experience in software or technology B2B product marketing.
• Advanced experience launching new technology products or solutions.
• Advanced experience in conducting market analysis, developing market messaging, and communicating benefits.
• Advanced experience leading and managing a team.

Workplace type:

Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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