Product Marketing Manager

2 days ago

Mumbai, Maharashtra, India Expertrons Full time ₹ 15,00,000 - ₹ 18,00,000 per year

Company:
 Expertrons

Job Title:
 Product Marketing Manager

Location:
 Mumbai - Work from Office

Salary:
 Up to ₹15 LPA

Experience:
 6–10 years

About 100X Growth Partners (by Expertrons)
:

100X Growth Partners, an initiative by 
Expertrons
, is a growth acceleration partner helping businesses scale through a proven franchise-led expansion model. Founded by IIT Bombay alumni and backed by Expertrons, we empower brands to grow with minimal capital risk via strategic planning, recruitment, marketing, and operational execution.

About Expertrons:

Expertrons is the world's largest AI-powered career experience platform, revolutionizing professional growth. Trusted by experts from 
Microsoft, Amazon, Sequoia Capital, Harvard Business School
, and more, we use cutting-edge videobot technology to provide career guidance at scale.

About the Role

We are seeking an experienced and data-driven 
AVP – Product Marketing
 to lead our marketing automation, performance, and media marketing initiatives. The ideal candidate will be responsible for designing and executing end-to-end marketing strategies that drive awareness, engagement, and conversions — seamlessly integrating lead generation, CRM, and sales funnel optimization.

Key Responsibilities

1. Marketing Automation & Funnel Management

  • Develop and implement automation workflows across platforms (HubSpot, Zoho, Salesforce, etc.) to streamline lead nurturing.
  • Build and manage the 
    lead-to-sales funnel
     ensuring smooth MQL → SQL → Conversion journey.

Monitor and optimize conversion rates at each stage of the funnel.

2. Performance & Media Marketing

  • Lead 
    performance marketing
     across digital channels (Google Ads, Meta, LinkedIn, etc.) with a strong focus on ROI and CAC optimization.
  • Drive 
    media marketing campaigns
     — online and offline — to enhance product visibility and brand reach.
  • Collaborate with creative, product, and analytics teams to deliver impactful campaigns.

3. CRM & Data Analytics

  • Leverage CRM tools to manage customer lifecycle, segmentation, and personalized communication.
  • Analyze campaign performance, lead quality, and user behavior to guide strategic decisions.
  • Maintain and improve database hygiene and campaign attribution accuracy.

4. Cross-Functional Collaboration

  • Partner with 
    sales and product teams
     to align marketing objectives with business outcomes.
  • Develop go-to-market strategies for new product launches.
  • Manage internal and external stakeholders to ensure consistent messaging and performance tracking.

Key Skills & Competencies

  • Hands-on experience with 
    marketing automation
     tools (e.g., HubSpot, Zoho, Salesforce Marketing Cloud).
  • Strong understanding of 
    digital performance metrics
    , analytics tools (Google Analytics, Data Studio, etc.).
  • Proficiency in managing 
    multi-channel campaigns
     (Search, Social, Display, Email, Affiliate).
  • Deep understanding of 
    CRM systems
     and 
    lead funnel dynamics
     (MQL → SQL → Conversion).
  • Excellent analytical, problem-solving, and communication skills.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 6–10 years of experience in Product Marketing, Growth, or Digital Marketing roles.
  • Proven record of driving measurable growth through data-driven marketing strategies.

Why Join Us

  • Opportunity to lead data-driven marketing initiatives for a high-growth product.
  • Collaborate with a dynamic team driving innovation and measurable impact.
  • Competitive compensation
    up to ₹15 LPA
    with performance-linked incentives.

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