Product Marketing Manager

2 days ago

Mumbai, Maharashtra, India 5paisa Full time ₹ 8,00,000 - ₹ 24,00,000 per year

About the Company
: 5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

About the Role
: We're looking for a strategic yet hands-on Product Marketing Manager who understands the stock market ecosystem and can bring products to life — from insight to launch. You'll shape the positioning, storytelling, and go-to-market strategy for 5paisa's next-generation products, working closely with product, content and brand teams.

Responsibilities
:

  • Lead go-to-market (GTM) strategy and execution for new product launches (e.g., algo trading, smart investing tools).
  • Define product positioning, messaging, and differentiation that resonates with both active traders and retail investors.
  • Collaborate with the product and design teams to ensure user insights drive marketing decisions.
  • Create and manage content pipelines — product videos, blogs, explainers, and in-app storytelling.
  • Build and nurture community programs (e.g., power users, expert traders, creator collaborations).
  • Partner with performance and brand teams to ensure consistent messaging across channels.
  • Own product marketing metrics — awareness, activation, and retention KPIs.

Qualifications
:

  • 4–7 years of experience in product marketing or growth marketing.
  • Deep understanding of trading, investing, and retail investor behavior.
  • Proven track record of successful product launches and campaign execution.
  • Strong content instincts - ability to simplify complex financial products.
  • Comfort working cross-functionally and managing multiple stakeholders.
  • Passion for building community and engaging users through content and conversation.

Equal Opportunity Statement
: We value diversity in all its forms — backgrounds, perspectives, experiences — and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values — always.

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