Product Marketing

About the CompanyBrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:BrowserStack is Great Place to Work-Certified™ 2020-21Named “SaaS Startup of the Year” in 2022 by SaaSBOOMiRanked in Forbes Cloud 100 in 2021 - for the second timeFeatured in LinkedIn Top Startups India 2018About the RoleAs a Product Marketing, you will build and drive the GTM strategy for our products. You will directly contribute to driving customer acquisition and revenue growth. This role will help you develop a 360-degree view of the GTM motion of a B2B developer product. You will develop compelling product positioning and messaging that communicates the value of BrowserStack products in a differentiated manner to our target audience, driving awareness and trial of product launches. You will bring a growth mindset and build the channel strategy for our products. You will identify opportunities to leverage existing channels such as Content, SEO, Developer relations, etc and nurture new channels to drive product growth. You will develop initiatives and work closely with Product, Marketing, Monetization, Partnerships, and Sales teams to experiment with, validate, and execute them.ResponsibilitiesBe a strategic growth partner for each product, actively contributing to solving key GTM problems that directly impact critical success metrics.Drive continuous improvement in messaging, creative and channel strategy to increase conversion.Support new product/feature launches by partnering with brand, digital marketing, PR etc to roll out an integrated GTM plan for driving awareness and trial.Partner closely with product and sales team to produce high impact collaterals including Pitch Deck, Battlecards, Sales sheets, ROI calculators, Build vs Buy etc.Deep dive into different channels, understand the key levers that influence each channel.Communicate a point of view on what channel might work best for a particular product.Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful.Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis.Qualifications7+ years’ experience with at least 4+ years’ experience in either Product Management, Strategy, Product Marketing or Growth Marketing roles, ideally with SaaS products.Required SkillsStrong problem solving and analytical skills.Prior knowledge with messaging, positioning, different channels of distribution is a plus, not mandatory.A compelling communicator with the ability to influence leadership and senior stakeholders in the organization.Interested and willing to learn best practices of developer products.Experience marketing technical products (developer tools, frameworks, platforms) with the ability to understand underlying tech and developer personas is a bonus.Preferred SkillsExperience in SaaS products.Pay range and compensation packageIn addition to your total compensation, you will be eligible for the following benefits, which will be governed by the Company policy:Medical insurance for self, spouse, up to 2 dependent children, and Parents or Parents-in-law up to INR 5,00,000Gratuity as per payment of Gratuity Act, 1972Unlimited Time Off to ensure our people invest in their well-being, to rest and rejuvenate, and spend quality time with family and friendsA remote-first work environment that allows our people to work from anywhere in IndiaRemote-First Benefit for home office setup, connectivity, accessories, co-working spaces, and well-being to ensure an amazing remote work experienceEqual Opportunity StatementBrowserStack is committed to diversity and inclusivity.