Team Lead Radio Sales

4 hours ago


Kolkata West Bengal India, West Bengal Mirchi Full time

Key Responsibilities :

  • Revenue generation through different sales channels and Multimedia solutions
  • Make sales calls and be on ground to ensure client meetings are closed
  • Prepare client proposals & presentations
  • Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
  • Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc. and ensure adherence of such processes
  • Maintain strong relationships with clients and agencies in the person’s portfolio

Market Information

  • Conduct competition tracking and monitor on frequent basis
  • Understand detailed client spends at a brand level and then develop Go to Market approach
  • To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
  • Media tracking to generate prospects
  • Provide written brief to programming for the spot / commercial based on inputs from client / agency
  • Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
  • Ensure pricing is maintained as per stipulated target
  • Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
  • Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment

People Management

  • Monitor, coach and mentor team members in closing large value sales closures by meeting & building relationships with decision makers of key accounts
  • Conceptualise and implement monetizable opportunities and motivate the team to sell the idea
  • Identify right talent and invest time in developing them by frequent feedback on their performance


Skills Required :

  • MBA / PGDM with 8-12 years of experience in Sales & Marketing from any Industry


Personal Attributes :

  • Collaborative approach
  • Adaptability
  • Strong brand focus
  • Team Handling experience
  • Understanding of local market & language is mandatory
  • Must be willing to travel locally for client meetings


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