
Brand Partnerships and Collaboration Executive
14 hours ago
VYLA is India’s next-gen multi-brand fashion e-commerce platform, curating the country’s most inspiring homegrown fashion labels for modern, style-conscious women.
Our mission: to make discovering Indian fashion as seamless, premium, and story-driven as global shopping experiences.
We blend design, technology, and curation — At VYLA, we’re redefining shopping experience by bringing the best homegrown labels onto one curated platform.
Be Fashion. Be Seen. Be VYLA.
- Develop a scalable GTM roadmap aligned with paid, organic, and partnership-driven growth.
- Oversee performance marketing, paid media strategy (Meta, Google, Pinterest, YouTube).
- Lead the onboarding and growth of fashion labels — build relationships with designers, homegrown brands, and boutique founders.
- Negotiate and execute win-win partnerships that drive revenue and visibility.
- Identify and curate hero brands for exclusive VYLA edits or co-branded drops.
- Maintain brand health, product curation, and collaboration ROI tracking.
- Build a tiered influencer strategy — from macro fashion voices to micro creators who authentically align with VYLA.
- Secure collaborations with stylists, editors, and fashion colleges (NIFT, Pearl, etc.).
- Design ambassador programs and reward-based partnerships to fuel community-driven marketing.
- Oversee creative briefs, campaign content, and storytelling consistency across influencers.
- Track and optimize key KPIs: CAC, ROAS, AOV, repeat rate, and engagement.
- Create measurable frameworks for all collaborations, every campaign should tie back to growth.
- Lead the affiliate, ambassador, and PR collaboration network to multiply organic reach.
- Build brand visibility across digital media, fashion magazines, and retail events.
- Conceptualize and execute co-branded events, and digital showcases with select fashion labels.
- Partner with luxury hotels, PR agencies, and event collectives to build VYLA’s aspirational offline presence.
- Develop editorial partnerships (Harper’s Bazaar, Grazia, Vogue India, LBB) for feature placements.
Who We’re Looking For
- 5–10 years of experience in growth, brand marketing, or partnerships within fashion, D2C, lifestyle, or creative agencies.
- Strong network within the fashion, influencer, and brand ecosystem the ability to open doors instantly.
- Proven track record of executing successful brand collaborations or influencer-led launches.
- Hands-on understanding of digital growth, media buying, and campaign performance.
- A creative eye for aesthetics and storytelling — combined with commercial acumen
- Above all a lover for fashion & homegrown brands.
- Familiar with homegrown fashion brands and excited about India’s evolving fashion scene.
Benefits
- Direct mentorship from growth professionals & the founder.
- A clear growth path into senior brand/growth roles.
- Hands-on exposure to e-commerce, fashion-tech, and brand partnerships.
- A front-row seat in building one of India’s most exciting fashion platforms.
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