New Product Development Specialist

3 weeks ago

Mumbai Maharashtra India, Maharashtra mCaffeine Full time

About us / Company Overview:mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine, beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now – a Lifestyle. You are Bold, Young, and Confident.Come, join the packJob Summary:We are looking for a passionate and detail-oriented Senior Market Research & NPD Executive to join our innovation team. This role requires a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. The ideal candidate will collaborate closely with Design, R&D, and Supply Chain teams to lead packaging development and deliver actionable market insights. You’ll be instrumental in ensuring our products are consumer-relevant, competitively positioned, and aligned with brand strategy.Key Responsibilities:Market Research & Innovation Tracking:Monitor global and domestic beauty & skincare trends, innovations, and category movements.Identify white spaces and emerging opportunities for product development.Present insights and recommendations to guide strategic planning.Competition Analysis:Regularly track competitor launches, formats, claims, and packaging trends.Build detailed competition reports to support positioning and differentiation strategies.Packaging Development & Execution:Own the end-to-end packaging development process—from brief to execution.Coordinate with design, R&D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment.Identify packaging risks or quality issues early and collaborate on resolutions.Consumer Experience & Feedback Loop:Support in consumer usage tests, packaging trials, and experience studies.Translate feedback into actionable recommendations to improve consumer satisfaction.Key Requirements:Bachelor’s degree in Marketing, Product Management, or a related field.1–2 years of experience in Market Research, NPD, or Packaging Development—preferably in the Beauty & Personal Care or FMCG industry.Hands-on experience in cross-functional project coordination and launch execution.Strong analytical and problem-solving skills.Proficiency in MS Office (especially Excel and PowerPoint); familiarity with research tools and databases is a plus.A skincare enthusiast with an eye for design, detail, and innovation.Ability to work in a fast-paced, dynamic environment with multiple stakeholders.

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