New Product Development Specialist
2 weeks ago
About us / Company Overview:
mCaffeine is India's 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine, beauty has no colour or gender. It's about
you
.
You are a revolution, a culture, a routine, a high, and essentially now – a
Lifestyle
. You are
Bold, Young, and Confident
.
Come, join the pack
Job Summary:
We are looking for a passionate and detail-oriented
Senior Market Research & NPD Executive
to join our innovation team. This role requires a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. The ideal candidate will collaborate closely with Design, R&D, and Supply Chain teams to lead packaging development and deliver actionable market insights. You'll be instrumental in ensuring our products are consumer-relevant, competitively positioned, and aligned with brand strategy.
Key Responsibilities:
Market Research & Innovation Tracking:
- Monitor global and domestic beauty & skincare trends, innovations, and category movements.
- Identify white spaces and emerging opportunities for product development.
- Present insights and recommendations to guide strategic planning.
Competition Analysis:
- Regularly track competitor launches, formats, claims, and packaging trends.
- Build detailed competition reports to support positioning and differentiation strategies.
Packaging Development & Execution:
- Own the end-to-end packaging development process—from brief to execution.
- Coordinate with design, R&D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment.
- Identify packaging risks or quality issues early and collaborate on resolutions.
Consumer Experience & Feedback Loop:
- Support in consumer usage tests, packaging trials, and experience studies.
- Translate feedback into actionable recommendations to improve consumer satisfaction.
Key Requirements:
- Bachelor's degree in Marketing, Product Management, or a related field.
- 1–2 years of experience in Market Research, NPD, or Packaging Development—preferably in the
Beauty & Personal Care
or
FMCG
industry. - Hands-on experience in cross-functional project coordination and launch execution.
- Strong analytical and problem-solving skills.
- Proficiency in MS Office (especially Excel and PowerPoint); familiarity with research tools and databases is a plus.
- A skincare enthusiast with an eye for design, detail, and innovation.
- Ability to work in a fast-paced, dynamic environment with multiple stakeholders.
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