Senior Manager – CRM Growth Marketing

Growth Marketing Senior Manager – CRM

Location: Mumbai/ Bangalore

Workplace Type: Hybrid

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Role Overview

As Senior Manager – CRM, you will spearhead CRM strategy and execution for Emeritus’ global business, with a strong focus on lead/application nurturing through CRM channels, marketing automation, WhatsApp-led engagement and integrations and revenue growth. This is a critical role at the intersection of Marketing and Technology, driving reactivation, personalization, and lifecycle marketing at scale.

The role requires hands-on execution capability along with strategic planning expertise, particularly across Salesforce Marketing Cloud (SFMC) and WhatsApp-based customer journeys.

Key Roles & Responsibilities

• Own lead to final applicant conversion targets at Campus and programme level
• Lead WhatsApp integration initiatives for user engagement, retention, and lifecycle marketing
• Work closely with the creative, operations, analytics, business, and tech/engineering teams
• Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
• Design and deploy multi-channel CRM campaigns across Email, WhatsApp, SMS, and other automation tools
• Can work closely with Tech team to build integrated & automated CRM journeys for admissions, outreach and tele-counsellors
• Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
• Leverage SQL queries to analyze user behavior, campaign performance, and funnel metrics
• Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
• Conduct root cause analyses on platform and business issues
• Collaborate with legal to ensure compliance with data laws while marketing to a global audience
• Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Key Skills & Qualifications

• A holder of a bachelor’s degree in either marketing, business, or a related field. MBA is an advantage
• 6+ years of relevant work experience in growth marketing roles at high
• growth or technology companies
• You have a bias for action and a desire to make an impact
• Mandatory: Working knowledge of Salesforce Marketing Cloud (SFMC)
• Mandatory: Moderate-to-strong experience with WhatsApp integrations for CRM
• Proven experience in deploying marketing campaigns across channels such as email, WhatsApp, and SMS
• Strong data and analytical skills, with proficiency in Excel and SQL
• Excellent communication abilities and stakeholder management skills
• Experience in global markets is beneficial
• A background in high-growth B2C products/services with consultative sales is advantageous

What you will get:

• Be part of a team, which is highly performance driven and is at the center of driving the revenue goals of the organization.
• Overall experience of growth marketing with strong revenue delivery experience
• Cross functional exposure, work on growth marketing strategies along with tech, content, and business teams
• Career growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functions.