Performance Marketing Senior Manager
4 weeks ago
About the Role:
We are looking for a Performance Marketing Senior Manager with a proven track record of driving growth and scaling digital brands. The ideal candidate will have deep expertise in Meta (Facebook & Instagram) and Google Ads, and will be responsible for strategizing, executing, and optimizing campaigns to achieve business goals.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Meta and Google Ads.
- Manage and scale paid media campaigns for multiple brands, ensuring maximum ROI.
- Handle monthly budgets of ₹25 lakhs or more per account, driving measurable results.
- Develop and implement strategies to increase lead generation, sales, and brand visibility.
- Analyze campaign performance data and provide actionable insights and reports.
- Collaborate with creative, content, and analytics teams to ensure cohesive campaign execution.
- Stay updated on industry trends, platform updates, and performance marketing best practices.
- Present campaign performance and growth plans to internal stakeholders and clients.
Requirements:
- Minimum 3 years of experience in digital marketing, preferably in a digital agency environment.
- Proven experience in scaling brands and handling high-budget performance campaigns.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Strong analytical skills and proficiency with data interpretation & campaign reporting.
- Excellent communication and presentation skills.
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