Senior Performance Marketing Manager

2 weeks ago

Gurugram Haryana India, IN TrueFan AI Full time

Performance Marketing Manager – B2C Paid Acquisition (Auto-Pay / Subscription)

Location: Gurugram (5 days work from office)

Company: TrueFan AI


TrueFan AI is an innovative platform that uses artificial intelligence to create personalized experiences for fans — delivering interactive content, intelligent recommendations, and next-gen engagement tools. We are on a mission to build world-class growth engines that scale our B2C user base efficiently and profitably.

Role Overview:


We are looking for a Performance Marketing Manager with deep expertise in paid digital marketing — particularly Google Ads and Meta Ads — to drive user acquisition, conversions, and auto-renewal revenue for our B2C product lines. You will own performance campaigns end-to-end, optimize paid channels, and build repeatable growth loops that improve both scale and efficiency.

You should be analytical, data-driven, and experienced with subscription or auto-pay-driven product growth.

Roles & Responsibilities:


Paid Acquisition & Channel Strategy

  • Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram, Reels, Messenger).
  • Identify new paid channels and platforms that align with our B2C growth goals.

Performance & Growth Execution

  • Drive high-quality user acquisition with a focus on auto-pay subscriptions / recurring revenue.
  • Build, test, and optimize campaign structures, creatives, audiences, and bidding strategies.
  • Maximize ROI, CPA, CAC, LTV, and other key performance metrics.

Analytics & Reporting

  • Analyze campaign performance and provide actionable insights.
  • Build dashboards and regular performance reports (weekly/monthly).
  • Use data to forecast growth and budget efficiency.

Landing Page & Funnel Optimization

  • Collaborate with product, design, and content teams to enhance conversion funnels.
  • A/B test landing pages, offers, and messaging to increase conversions and retention.

Budget & Strategy Management

  • Own paid marketing budgets and pacing.
  • Align budgets with seasonality, product launches, and strategic priorities.

Required Qualification:


Core Skills

  • 3–6+ years of performance marketing experience (B2C paid acquisition).
  • Strong Google Ads (Search / Display / YouTube) expertise.
  • Proven success running Meta Ads (Facebook & Instagram) campaigns.
  • Experience with auto-pay / subscription / recurring revenue growth.
  • Excellent analytical skills and comfort working with metrics (CAC, ROAS, LTV, etc.).
  • Experience with analytics tools (e.g., Google Analytics, GA4, Firebase, Data Studio) and attribution platforms.

Strategic Mindset

  • Ability to plan multi-channel paid strategies.
  • Strong optimization bias — constantly testing ideas to drive performance.
  • Excellent communication and cross-functional collaboration skills.

Preferred Qualification:

  • Experience working with AI-based products or tech startups.
  • Knowledge of ASO / App install campaigns if mobile app marketing is relevant.
  • Familiarity with CRM & email automation for retention lifecycle campaigns.
  • Experience with Affiliate / Influencer marketing performance channels.

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