Manager Aggregator Growth

Relocation Note: This is an onsite role and requires relocation to Kuwait

Job Purpose

The Manager Aggregator Growth is responsible for driving revenue performance across multiple brands by optimizing partnerships with delivery aggregators. The role focuses on achieving sales targets, maximizing platform efficiency, and minimizing non-commission spend such as marketing investments, compensations, and credits. This position ensures that the end-to-end order journey is seamless, efficient, and aligned with business goals, enabling stronger conversion, reduced friction points, and enhanced customer experience across all aggregator channels.

Strategic Accountabilities

• Define the growth strategy for each brand and aggregator, under your responsibility.
• Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals
• Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets

Operational Accountabilities

Aggregator Operations Responsibilities

• Lead aggregator operations management with internal operation stakeholders.
• Streamline ways of working with aggregators including tech, operations and sales projects.
• Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project Management Responsibilities

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
• Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings

Commercial responsibilities

• Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
• Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
• Minimize the marketing spend on aggregators and maximize conversions/RoI
• Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
• Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
• Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans

Guest experience responsibilities

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team

Other Support Responsibilities

• Define the aggregator roll-out playbook, when launching new aggregators
• Address all the aspects of the deployment that can impact the commercials or guest experience Support the Brand/HD/CC ops team on aggregator channel initiatives, if required

Education & Experience

• Bachelor’s degree in Marketing, Sales, or a business related field.
• Additional training or certifications in analytics, data interpretation, or Excel modeling is an advantage.
• 10–12 years of experience in an e-commerce, food delivery, or digital marketplace environment.
• Proven track record in a revenue-driving, growth-focused, or commercial performance role.
• Strong experience managing relationships with delivery aggregators or digital partners is preferred.

Skillsets

• Excellent communication, negotiation, and stakeholder management skills.
• Ability to collaborate effectively across cross-functional teams and all organizational levels.
• Strong commercial acumen with an understanding of aggregator economics, revenue levers, and promotional mechanics.
• Deep understanding of e-commerce dynamics, digital sales funnels, and customer journey optimization.
• Strong relationship-building capabilities with both internal stakeholders and external partners.
• High level of critical thinking, problem-solving, and decision-making ability.
• Advanced analytical skills, with proficiency in data analysis, performance metrics, and reporting tools.