Campaign management Analysts

5 hours ago

Mumbai Maharashtra India, Maharashtra HDFC Bank Full time

Job PurposeLooking for exceptional Analytics professional, Data Analysts / Scientist with a proven track record of experience in credit / risk analytics.The Campaign Management Analyst plays a crucial role in driving the bank's cross-sell initiatives by identifying and executing strategic opportunities across retail and SME products. This position ensures the accurate and timely release of credit campaigns through thorough analysis of customer behavior, risk assessment, and delinquency tracking. The role involves enhancing business and risk controls, optimizing existing processes, and adhering to campaign-related policies for effective governance. Job descriptionThe Bank has a large customer base on which cross sell campaigns help generate significant business. The responsibility of functional analysts is to ensure accurate and prompt release of these credit campaigns. The exposure will be across retail and SME productsIdentifying cross-sell campaign opportunities either from a risk control perspective or base/business enhancement perspective. Take up relevant projects to drive this objectiveEnsure process governance and adherence to campaign related policiesAnalyzing customer behavior, risk assessment and delinquency trackingAnalyzing effectiveness of cross-sell offers & Identifying gaps for improvement/automationEngaging with various stakeholders to ensure campaign changes are incorporated effectively along with timely deploymentsOptimization & Streamlining of existing processesMajor Stakeholders Credit PolicyProductCredit BureausProcessInternal and external AuditCross functional teams within credit analyticsEducational Qualifications Key SkillsMCA/MTech/MSc Statistics or Economics/BTech/MBA or equivalent in Computer science/Statistics Hands on experience in python, SQL, databricksStrong technical & analytical skills with experience in handling large quantity of dataProficient in stakeholder managementStrong written and verbal communication skillsGood data interpretation and reasoning skills

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