CRM - Campaign Planning/Strategist
2 days ago
Role & responsibilities
- Campaign Analytics & Reporting
- Utilize CRM and campaign management tools to monitor and analyze performance of marketing campaigns across multiple channels (Email, SMS, Push Notifications, In-App, etc.).
- Measure KPIs such as open rates, click-through rates, conversion, churn, and ROI to evaluate campaign effectiveness.
- Identify trends, patterns, and opportunities in customer data to drive personalization and segmentation strategies.
- Insights & Recommendations
- Translate complex campaign data into clear, actionable insights for stakeholders and business leaders.
- Conduct cohort analysis, A/B testing, and funnel analysis to identify best-performing strategies and improve customer retention.
- Collaborate with marketing, product, and data teams to optimize campaigns and improve customer engagement metrics.
- Campaign Planning & Execution Support
- Assist campaign managers in planning, designing, and implementing targeted campaigns tailored to user behavior and lifecycle stages.
- Develop customer journeys and lifecycle marketing frameworks to support long-term engagement goals.
- Maintain campaign calendars and ensure timely execution of planned initiatives.
- Stakeholder Communication
- Prepare dashboards, visualization reports, and executive summaries to communicate findings clearly and effectively.
- Present campaign performance updates and strategic recommendations to internal teams and senior management.
- Desired skills:
- CRM Analyst preferably worked for any Campaign Management/CRM tools like Clever tap, Web engage, Capillary, Salesforce etc.
Preferred candidate profile
- Bachelor's / Masters degree with 5+ years of experience in CRM analytics or campaign management, preferably with tools like CleverTap, WebEngage, Salesforce, or Capillary.
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