CRM Strategist Freelancer

4 days ago

Mumbai, Maharashtra, India Qais Consulting Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role: CRM Freelancer

Location: Mumbai

Roles & Responsibilities:

Develop and drive high-impact CRM strategies that enhance multi-brand customer engagement, loyalty programs, and data-driven decision-making across all customer touchpoints.

  • Define overall CRM vision, strategy, and execution to maximize customer lifetime value and brand engagement.
  • Spearhead data-driven marketing strategies leveraging advanced segmentation, predictive analytics, and AI-driven automation.
  • Architect and oversee end-to-end multi-channel customer journeys across Email, WhatsApp, SMS, push notifications, and personalized web experiences.
  • Develop and implement enterprise-level CRM frameworks, ensuring alignment with business goals and customer-centric initiatives.
  • Establish best-in-class loyalty programs by integrating behavioural insights, gamification techniques, and strategic partnerships.
  • Drive innovation in content personalization and dynamic messaging strategies to optimize customer engagement and conversion rates.
  • Cross-functional collaboration with product, technology, analytics, and creative teams to ensure seamless execution and optimization of CRM initiatives.
  • Oversee and enhance campaign performance through advanced A/B testing, data analytics, and continuous improvement methodologies.
  • Direct the selection, implementation, and optimization of MarTech tools (e.g., Salesforce Marketing Cloud, CDPs) to improve automation, efficiency, and reporting.
  • Ensure strict compliance with global data privacy regulations (GDPR, CCPA) while implementing best practices in data-driven marketing.

Skills and competencies:

  • 5-8 years of progressive experience in CRM, data-driven marketing, customer lifecycle management, and loyalty programs.
  • Defining and executing large-scale CRM strategies in a multi-brand environment.
  • Expertise in leveraging CRM platforms such as Salesforce Marketing Cloud, CDPs, and customer data analytics tools.
  • Experience with high-impact, revenue-driven campaign execution, including trigger-based, automated, and omnichannel customer journeys.
  • Ability to navigate complex stakeholder environments, influencing senior leadership and cross-functional teams.
  • Strategic mindset with a hands-on approach to problem-solving and innovation.
  • Masters degree in Marketing, Business, or a related field preferred.
  • Advanced CRM Strategy & Execution
  • Enterprise-Level Marketing Automation
  • Customer Segmentation & Predictive Analytics
  • Omnichannel Personalization & Engagement
  • Loyalty & Retention Program Leadership
  • A/B Testing & Performance Optimization
  • Executive-Level Stakeholder Management
  • Compliance & Data Privacy Best Practices

  • Growth strategist

    2 weeks ago

    Mumbai, Maharashtra, India FIN100X Pvt Ltd Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Company DescriptionFin 100X.AI is India's first protocol-governed, AI-powered financial operating system, led by IIT alumni and fintech innovation leaders. With a mission to empower every Indian with financial dignity, security, and freedom, Fin 100X.AI addresses the financial exclusion in India with a protocol-driven AI platform. This includes modules for...

  • Marketer, CRM

    1 week ago

    Mumbai, Maharashtra, India StudyMitr Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    About RoleWe're seeking a Marketer – CRM & Loyalty Programs to craft personalized journeys and campaigns that drive retention, loyalty, and brand love. You'll design programs that make customers fall in love with Secret Alchemist's clean fragrances and aromatherapy products, again and again.Key ResponsibilitiesPlan and execute CRM campaigns across email,...

  • Channel Strategist

    1 week ago

    Mumbai, Maharashtra, India Apple Full time

    Marketing Communications (Marcom) is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative...

  • LinkedIn Content Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Starfish Hiring Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote) who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom...

  • Freelance Cleantech

    2 weeks ago

    Mumbai, Maharashtra, India MDB Content Solutions Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Freelance Cleantech & Sustainable Energy Content WriterAbout MDB Content SolutionsMDB Content Solutions partners with B2B technology and sustainability brands to craft high-impact content strategies and assets. As we expand into cleantech and renewable energy projects, we are building a trusted pool of specialist freelance writers who can help us deliver...

  • Content Strategist

    6 days ago

    Mumbai, Maharashtra, India BrowserStack Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    BrowserStack is the world's leading software testing platform powering over two million testsevery day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions ofcombinations of digital environments—devices, browsers, operating...

  • Content Strategist

    2 weeks ago

    Mumbai, Maharashtra, India APAC Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with...

  • CRM - Campaign Planning/Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Metro Brands Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role & responsibilitiesCampaign Analytics & ReportingUtilize CRM and campaign management tools to monitor and analyze performance of marketing campaigns across multiple channels (Email, SMS, Push Notifications, In-App, etc.).Measure KPIs such as open rates, click-through rates, conversion, churn, and ROI to evaluate campaign effectiveness.Identify trends,...

  • Digital and Social Media Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Burns & McDonnell Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    DescriptionDevelop and execute a digital and social media strategy tailored to Burns & McDonnell India's brand and audience.Should be able to run Paid Media campaigns on LinkedIn, Google, FB and Instagram.Conduct content audits and A/B Testing to refine messaging and formats.HubSpot Specialist - Experience with HubSpot is a plus - we use it to power our CRM,...

  • Retention Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Mesmerize Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    About the RoleAs we grow, we're looking for a passionate Retention Marketer to help us build a strong, loyal community of repeat customers and keep our valued consumers engaged, appreciated, and connected.Role OverviewAs our Retention Marketer, you'll be the voice and strategist behind our customer loyalty and re-engagement efforts. You'll create and execute...