Performance Marketing Manager

1 week ago

Pune Maharashtra India, Maharashtra Kings Global Full time

We are looking for a Performance Marketing Manager to lead and execute ROI-driven digital campaigns that drive measurable growth across multiple platforms. The ideal candidate is data-savvy, analytical, and creative — capable of managing end-to-end digital performance campaigns that build brand visibility, generate leads or sales, and optimize marketing spends for maximum returns.


This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams.


Key Responsibilities


1. Campaign Management

  • Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels.
  • Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals.
  • Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets.
  • Set up A/B tests for ad creatives, landing pages, and audience segments.


2. Data & Analytics

  • Monitor daily campaign performance and generate actionable insights.
  • Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency.
  • Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews.
  • Recommend optimization strategies based on data trends and market feedback.


3. Creative & Content Collaboration

  • Work with the design and content teams to develop engaging ad creatives, videos, and landing pages.
  • Ensure brand consistency and messaging alignment across all campaigns.


4. Cross-Functional Coordination

  • Collaborate with sales, operations, and product teams to align marketing efforts with business goals.
  • Share market and customer insights to shape future campaigns and promotions.


5. Channel & Technology Exploration

  • Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.).
  • Stay updated with digital marketing trends, tools, and best practices.


Qualifications & Experience

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 4–8 years of proven experience in Performance Marketing, preferably in hospitality, FMCG, or e-commerce sectors.
  • Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms.
  • Strong understanding of web analytics, conversion tracking, and attribution models.
  • Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations.
  • Excellent analytical skills, creative problem-solving, and data interpretation ability.
  • Strong communication and presentation skills.

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