performance marketing manager

2 weeks ago

Pune Maharashtra India, Maharashtra Self-employed Full time
Job Description: Performance Marketing Executive (Meta Ads) – Art Therapy

Location: Warje, Pune (Work From Office)

Type: Full-time

Experience: Minimum 6 months (Meta Ads / D2C e-commerce preferred)

About Art Therapy

Art Therapy is a D2C wellness brand offering paint-by-numbers kits that blend creativity and mindfulness. With a fast-growing community and strong customer love, we are scaling rapidly and looking for a Performance Marketing Executive who can manage and grow our paid campaigns on Meta (Facebook & Instagram).

Key Responsibilities Campaign Strategy & Execution
  • Plan, create, and manage Meta Ads campaigns (Facebook + Instagram).
  • Run and optimize prospecting, retargeting, and retention campaigns.
  • Test multiple ad creatives, formats, and audience segments for best ROI.
Optimization & Reporting
  • Track daily performance metrics (CPC, CTR, CPA, ROAS).
  • Continuously A/B test creatives, ad copies, and landing pages.
  • Provide weekly & monthly performance reports with insights and improvements.
Creative & Collaboration
  • Collaborate with the brand/content team to develop effective ad creatives.
  • Share insights on what type of videos, images, and copy perform best.
  • Write ad copy that aligns with Art Therapy’s storytelling.
Growth & Market Insights
  • Scale campaigns while maintaining strong ROAS.
  • Monitor competitor ads and D2C marketing trends.
  • Explore new ad placements, formats, and campaign strategies.
Skills & Qualifications
  • Minimum 6 months of experience in Meta Ads (D2C/e-commerce preferred).
  • Strong understanding of Facebook Business Manager, Ads Manager & Pixel setup.
  • Knowledge of campaign structures, audience targeting, and funnel building.
  • Analytical skills with comfort in data-driven decision making.
  • Basic knowledge of Shopify, Google Analytics, and UTM tracking is a plus.
  • Creativity in testing new ad formats and messaging.

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