Area Sales Manager

3 weeks ago

Mumbai Maharashtra India, Maharashtra Marico Limited Full time

Location: Pan India

Grade: Manager

Dept/Division: Sales


Designation: Area Sales Manager


Purpose of the Role:

The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.


Qualification & Experience:

  • Qualification: Post Graduation in Sales & Marketing from Premier Business Schools
  • Prior Experience: 1-3 years in Sales & Distribution roles wherein the member has managed a territory independently


Key Deliverables of the Role:

  • Sales Strategy & Planning - Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives.
  • Target Achievement & Sales Initiatives - Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.
  • Distribution System Development - Establish and strengthen the distribution network to ensure optimal market coverage and product availability.
  • Depot Supply Chain Management - Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.
  • Creative Sales Planning - Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.
  • Team Development & Coaching - Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.
  • Execution of Strategic Projects - Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.


Knowledge, Skills & Competencies:

  • Champion Sales Processes, Enablers and Tools
  • Execution Excellence
  • Shape & Deploy Channel/ GTM Strategy
  • Be Decisive
  • Influence to Drive Results
  • Nurture Talent


Reporting Relationships:

  • Upwards – Cluster Head
  • Downwards – Territory Sales Officers & Executives


Other Functional Interfaces:

  • Internal – Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager
  • External – Trade Partners

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