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Brand Strategist

4 weeks ago

Bengaluru, Karnataka, India GIVA Full time

We are seeking a dynamic and experienced Brand Manager to join our team. This is a pivotal mid-senior level role where you will be responsible for identifying, evaluating, and finalizing the optimal brand channels, with a particular focus on OTT (Over-The-Top) platforms and other emerging channels, to execute our brand strategy. You will play a crucial role in expanding our brand presence beyond traditional digital advertising platforms (Google and Meta) and connecting with our target audience in innovative ways.

What You'll Do:

  • Channel Strategy & Selection: Lead the research, identification, and evaluation of a diverse range of brand channels, with a strong emphasis on OTT platforms (e.g., streaming services, connected TV) and other non-traditional digital and offline channels.
  • Market Research & Analysis: Conduct in-depth analysis of audience consumption habits, channel effectiveness, market trends, and competitive landscape to inform channel selection.
  • Partnership Development: Identify and forge strategic partnerships with channel owners, media agencies, and technology providers to secure optimal placements and opportunities.
  • Negotiation & Contracting: Lead negotiations for media buys, partnerships, and sponsorships to ensure cost-effective and impactful channel utilization.
  • Budget Management: Manage and optimize the budget allocated for non-Google and Meta brand channels, ensuring maximum ROI.
  • Performance Monitoring & Optimization: Define key performance indicators (KPIs) for each channel, monitor performance, and provide actionable insights for continuous optimization.
  • Collaboration: Work closely with the Brand Strategy, Creative, Content, and Analytics teams to ensure seamless integration of brand messaging across all selected channels.
  • Reporting: Prepare and present regular reports on channel performance, insights, and recommendations to senior management.

What You'll Bring:

  • 5+ years of progressive experience in marketing, media planning, brand management, or a related field, with a significant focus on channel strategy and execution.
  • Demonstrated expertise in OTT advertising and a strong understanding of the evolving digital media landscape beyond Google and Meta.
  • Proven track record of successfully identifying, evaluating, and implementing effective brand channels that drive measurable results.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • A strategic thinker with the ability to translate brand objectives into actionable channel strategies.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.

Bonus Points If You Have:

  • Experience with integrated marketing campaigns across diverse channels.
  • Familiarity with ad tech and media buying platforms specific to OTT.
  • Experience working with or for media agencies.