Head of Marketing

5 days ago


Bhubaneswar Odisha India, IN Smart Source Full time

Develop and Implement Marketing Strategy:Formulate and execute comprehensive marketing strategies aligned with the overall business objectives.Identify target markets, customer segments, and competitive landscape.Brand Management:Maintain and enhance the company's brand identity.Ensure consistent messaging and brand positioning across all marketing channels.Product Marketing:Collaborate with product development teams to understand new offerings and communicate their value to the target audience.Develop product launch strategies and promotional campaigns.Digital Marketing:Oversee the digital marketing strategy, including social media, email marketing, and online advertising.Monitor and optimize the company's online presence to drive traffic and engagement.Public Relations and Communication:Manage relationships with media outlets and influencers.Develop and implement PR strategies to enhance the company's reputation.Analytics and Reporting:Utilize data and analytics tools to measure and report on the effectiveness of marketing campaigns.Make data-driven decisions to optimize marketing strategies.


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