Regional Sales Manager

5 hours ago

Jaipur Rajasthan India, Rajasthan Boroka Beverages Full time

Role: State Head – Rajasthan (Sales, AlcoBev)

We’re looking for an experienced, high-performing sales leader to drive our retail (Off-Trade) expansion across Rajasthan. The ideal candidate will build strong distributor relationships, grow revenue, and establish FiftySixShots as a dominant force in the state’s alco-bev landscape.


Key Responsibilities

️ State Leadership & Strategy

  • Lead all off-trade sales operations across Rajasthan — from planning to execution.
  • Define and implement state-specific sales and distribution strategies aligned with company goals.
  • Build, structure, and mentor the state sales team for optimal performance.

Channel & Distributor Management

  • Appoint, manage, and strengthen relationships with key distributors and wholesalers.
  • Ensure smooth coordination with depots and excise offices for uninterrupted supply.
  • Monitor distributor health, claims, payments, and secondary sales to ensure operational discipline.

Retail Growth & Market Expansion

  • Drive new outlet acquisition across liquor stores, wine shops, and modern trade channels.
  • Improve product visibility and shelf placement through impactful retail execution.
  • Oversee placement of trade marketing materials (LED boards, shelf talkers, branding units) across top-performing outlets.

Sales Planning & Performance Management

  • Develop sales forecasts, track performance KPIs, and ensure achievement of monthly, quarterly, and annual targets.
  • Analyze secondary sales data, market share trends, and competitive movement to shape strategy.
  • Work closely with finance and operations to ensure billing accuracy, stock flow, and ROI on promotions.

Brand & Market Activation

  • Collaborate with the Marketing and Trade Marketing teams to conceptualize and execute in-store activations, visibility campaigns, and sampling programs.
  • Ensure consistent on-ground brand communication that aligns with FiftySixShots’ youthful, bold identity.

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