Lead Generation Specialist – Outbound

4 weeks ago

Chennai, Tamil Nadu, India Bharat Managed Services Full time

Job Title:

Lead Generation Specialist – Outbound (IT Services)

Location:

Chennai

Reports To:

Sales Manager / Business Development Manager

About BMS:

BMS is a leading provider of IT solutions and managed services, helping global clients achieve operational efficiency through robust technology support, consulting, and digital transformation services.

Job Summary:

The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing high-potential prospects for Bharat Managed Services' IT solutions and managed services. The role focuses on outbound activities—cold calling, email campaigns, LinkedIn outreach, and other digital platforms—to generate sales-qualified leads (SQLs) that translate to new revenue opportunities. The ideal candidate is highly proactive, results-driven, and adept at engaging C-level and IT decision-makers.

Key Responsibilities:

  • Outbound Lead Generation:
  • Execute targeted outbound campaigns via phone calls, cold emails, LinkedIn messages, and other channels.
  • Research, identify, and prospect potential clients in target geographies and industries.
  • Maintain a consistent outreach cadence to build a robust pipeline.
  • Lead Qualification:
  • Qualify leads based on company fit, business need, budget, authority, and timeline (BANT or similar frameworks).
  • Book appointments and set up meetings for the sales team with decision-makers.
  • Ensure lead data is accurately entered and updated in the CRM.
  • Revenue Contribution:
  • Own individual targets for sales-qualified leads and revenue contribution.
  • Collaborate with sales and marketing teams to drive opportunities through the funnel to closure.
  • Track, measure, and report KPIs such as number of qualified leads, conversion rates, and pipeline value.
  • Relationship Building:
  • Build strong relationships with prospects through value-based selling, trust-building, and timely follow-ups.
  • Develop tailored pitches and messaging for different buyer personas.
  • Market Intelligence:
  • Stay updated on IT industry trends, competitor offerings, and market conditions.
  • Provide feedback to sales and marketing on prospect needs, objections, and market response.
  • Continuous Improvement:
  • Test and optimize lead generation strategies, messaging, and processes for better results.
  • Contribute to knowledge sharing and best practices within the team.

Key Skills & Competencies:

  • Experience: 2–5 years in outbound lead generation, business development, or inside sales—preferably in IT services, SaaS, or technology sector.
  • Tech Savvy: Hands-on with CRM tools (e.g., Salesforce, HubSpot), email automation, LinkedIn Sales Navigator, and lead databases.
  • Communication: Excellent spoken and written English. Confident, persuasive, and clear in all forms of communication.
  • Persistence: Strong resilience for cold outreach and handling objections.
  • Analytical: Ability to research companies, map stakeholders, and identify buying triggers.
  • Self-Motivation: Target-oriented with a proven track record of meeting or exceeding KPIs.

KPIs / Performance Metrics:

  • Number of outbound activities (calls/emails/LinkedIn) per week
  • Number of qualified leads generated
  • Conversion rate from outreach to meeting
  • Revenue pipeline created
  • Actual revenue closed attributable to generated leads

#BMS #itservices

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