Lead Generation Specialist

3 weeks ago

Chennai, Tamil Nadu, India Proeze Full time

Job Title: Lead Generation Specialist

Location: Bangalore / Chennai / Noida (Hybrid/Remote options available)

Department: Sales & Marketing

Experience: 2–5 years

Industry: Digital Marketing / Advertising / IT Services

Employment Type: Full-Time

About the Company:

We are a fast-growing digital marketing agency offering performance-driven services including SEO, paid media, social media marketing, email campaigns, and marketing automation. With a growing portfolio of domestic and international clients, we're looking for a dynamic and self-motivated Lead Generation Specialist to help us scale our client base.

Job Summary:

The Lead Generation Specialist will be responsible for identifying, generating, and nurturing new business opportunities for our digital marketing services through various outbound and inbound marketing efforts. This role requires a proactive individual with strong research, communication, and CRM skills to drive qualified leads into the sales pipeline.

Key Responsibilities:

  • Lead Identification & Prospecting:
  • Research and identify potential clients through LinkedIn, company databases, online directories, and industry events.
  • Build targeted lists based on industry, job title, geography, and business needs.
  • Perform account-based prospecting to identify decision-makers.
  • Outbound Campaigns:
  • Develop and execute cold emailing and LinkedIn outreach campaigns.
  • Initiate contact with potential leads through cold calls, messages, or emails.
  • Qualify leads based on their marketing needs, budget, and decision-making ability.
  • Inbound Lead Management:
  • Follow up with leads generated through the company's website, webinars, content marketing, or paid ads.
  • Ensure prompt response to inquiries and nurture relationships until the lead is sales-ready.
  • CRM & Reporting:
  • Maintain accurate records of leads and activities in CRM software (e.g., HubSpot, Zoho CRM, or Salesforce).
  • Generate weekly/monthly reports on lead performance, conversion rates, and campaign effectiveness.
  • Collaboration:
  • Coordinate with the sales and marketing teams to refine messaging and align lead generation goals.
  • Provide feedback to the marketing team on campaign effectiveness and content needs.
  • Market Intelligence:
  • Stay updated on industry trends, competitor activities, and potential business opportunities.
  • Recommend new channels, tools, or strategies for improved lead generation.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in lead generation, preferably in a digital marketing or IT services company.
  • Proven experience in outbound lead generation via LinkedIn, email, or cold calling.
  • Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (Apollo.io, Hunter, Lusha, etc.)
  • Excellent written and verbal communication skills.
  • Strong analytical and organizational skills.
  • Self-driven, goal-oriented, and capable of working independently.

Preferred Qualifications:

  • Experience working with international markets (US, UK, Middle East, etc.).
  • Understanding of digital marketing services like SEO, PPC, Social Media, Email, and Content Marketing.
  • Knowledge of sales automation and lead scoring frameworks.

#proeze #digitalmarketing

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