Customer Relationship Management Specialist
1 week ago
Entertainment Network India Limited (ENIL), popularly known as Mirchi also a part of the wider Times of India Group is the hottest destination for Millennials and GenZ across different mediums.
While having presence across 63 cities and being the largest FM broadcaster in India, we have reasonable presence in US and multiple countries in the MENA regions with more joining the fray shortly.
Mirchi has delighted its audience and the industry with its exciting properties such as Mirchi Music Awards (in 8 languages) & Mirchi Top 20.
It is also one of the biggest concert players in the country.At the same time Mirchi also has on the biggest campus connect programmes across the country which helps it stay in the hearts and minds on young India.
Mirchi digital is currently reaching millions of users through multiple mediums like Social, YouTube, Gaana, etc. We are hiring for Customer Relation Management Expert.Must Have Campaign Execution: Develop, execute, and optimize email/push notification/WhatsApp marketing campaigns.
- Automated workflows: Campaigns automation of push notification and emailer from CMS.
- Should have good understanding to CRM tools like moengage, clevertap etc
- Segmentation & Targeting: Create and manage customer segments for targeted marketing efforts.
- Reporting & Analytics: Generate and analyze CRM reports to track campaign performance, customer engagement, and ROI. Provide insights and recommendations for improvement.
- Implement A/B testing and other optimization techniques to improve conversion rates and customer engagement.
- Collaborate with the UX/UI team to enhance landing pages and user journeys.
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