ABM (Account-Based Marketing) | Programmatic Buying

1 week ago

Mumbai, Maharashtra, India LTIMindtree Full time

Job Description:
At LTIMindtree, we are dedicated to driving digital transformation and innovation in the technology sector.

Join us in building the future of data and be part of a dynamic team that is shaping the landscape of enterprise marketing.


Role:
ABM Specialist/Programmatic BuyingLocation: Mumbai (Hybrid)

Experience Required: 5 to 8 years.

Role Overview:
We are on the lookout for a dynamic and driven ABM (Account-Based Marketing) Specialist to join our team. If you have a passion for crafting highly targeted marketing campaigns and a knack for programmatic media buying, read on


As an ABM Specialist, you will play a crucial role in our marketing efforts, focusing on targeting and engaging our key accounts with precision and creativity.

You will leverage your expertise in programmatic media buying to ensure our messages hit the right audience at the right time, driving meaningful engagement and delivering impactful results.


What We're Looking For:

Deep understanding of ABM strategies:
You know the ins and outs of account-based marketing and can develop tailored approaches that resonate with specific audiences

Expertise in programmatic media buying:
You have a solid background in navigating the programmatic advertising landscape, using data-driven insights to make informed purchasing decisions

Analytical mindset:
You're not just about execution; you thrive on measuring campaign performance, analyzing results, and optimizing strategies for better outcomes

Creative thinker:
While numbers might guide our decisions, creativity leads our approach. You should be capable of thinking outside the box to craft compelling campaigns that capture attention and drive action.

Collaborative spirit:
You know that the best results come from teamwork. You're ready to work closely with sales, content, and design teams to create cohesive and impactful marketing campaigns.

Responsibilities:
Develop and execute ABM strategies to engage and convert targeted accounts into valuable customers.
Manage programmatic media buying, ensuring optimal ad placement, targeting, and budget allocation.
Analyze campaign performance, draw insights, and iteratively improve strategy and execution.
Collaborate with cross-functional teams to ensure alignment and maximize the impact of ABM campaigns.
Stay abreast of the latest ABM trends and technologies, continuously seeking ways to innovate and enhance our marketing efforts.


Requirements and skillsBachelor or Master degree in marketing or a related fieldStrong domain knowledge in Digital Marketing, Performance Marketing5+ years of hands-on Programmatic, Paid Acquisition/Performance Experience.3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS.Strong knowledge of campaign optimization practices to maximize CTR and achieving CPA goals.

Working experience with


ABM tools such as Demandbase, or Terminus or BomboraStrong quantitative skills, with the ability to quickly analyze data and take action on it.

A thorough understanding of programmatic, full-funnel search, display, and social campaigns.

Joining our team means becoming part of a supportive and innovative environment.

We value the growth and development of our employees and offer opportunities to learn, evolve, and advance in your career.

You'll have the chance to work on exciting projects and make significant contributions.

About us:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies.

As a digital transformation partner to more than 750 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world.

Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale.

For more information, please visit

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