ABM (Account-Based Marketing) | Programmatic Buying

1 week ago


Mumbai, Maharashtra, India LTIMindtree Full time
Job Title: ABM Specialist/Programmatic Buying at LTIMindtree

Job Description:

LTIMindtree is passionate about leading digital innovations in the tech industry. Join our team to contribute to the future of data and be part of a dynamic group shaping enterprise marketing.



Location: Mumbai (Hybrid)

Experience Required: 5 to 8 years

Role Overview:

We are searching for a dynamic ABM Specialist to join our team. If you love creating targeted marketing campaigns and excel in programmatic media buying, this role is for you.

As an ABM Specialist, you'll play a key role in targeting and engaging key accounts with precision and creativity. Utilize your programmatic media buying expertise to ensure our messages reach the right audience at the right time, driving meaningful engagement and delivering impactful results.



What We're Looking For:
  • Deep understanding of ABM strategies: Develop tailored approaches that resonate with specific audiences.
  • Expertise in programmatic media buying: Utilize data-driven insights to make informed purchasing decisions.
  • Analytical mindset: Measure campaign performance, analyze results, and optimize strategies.
  • Creative thinker: Craft compelling campaigns that capture attention and drive action.
  • Collaborative spirit: Work closely with teams to create impactful marketing campaigns.

Responsibilities:
  • Develop and execute ABM strategies to engage and convert targeted accounts.
  • Manage programmatic media buying for optimal ad placement and targeting.
  • Analyze campaign performance and iteratively improve strategy and execution.
  • Collaborate with cross-functional teams to maximize the impact of ABM campaigns.
  • Stay updated on the latest ABM trends and technologies to enhance marketing efforts.

Requirements and Skills:
  • Bachelor or Master's degree in marketing or related field.
  • Strong knowledge in Digital Marketing and Performance Marketing.
  • 5+ years of hands-on Programmatic and Paid Acquisition/Performance Experience.
  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS.
  • Experience with ABM tools such as Demandbase, Terminus, or Bombora.
  • Strong quantitative skills and ability to analyze data.
  • Understanding of programmatic, full-funnel search, display, and social campaigns.

Joining our team means joining a supportive and innovative environment. We prioritize the growth and development of our employees, offering opportunities for learning, evolving, and advancing in your career. You will work on exciting projects and make significant contributions.


About LTIMindtree:

LTIMindtree is a global technology consulting and digital solutions company focused on reimagining business models, accelerating innovation, and maximizing growth through digital technologies. With a strong presence across industries, we bring domain and technology expertise to drive superior competitive differentiation, customer experiences, and business outcomes. Powered by nearly 90,000 professionals worldwide, LTIMindtree combines the strengths of Larsen and Toubro Infotech and Mindtree to deliver transformation at scale.



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