Sr. Account Manager- Programmatic

2 weeks ago


Mumbai, Maharashtra, India Aptita Full time

ResponsibilitiesKey responsibilities:
Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctlyCoordinates with the internal Media team to aid in identifying, reporting and resolving technical issuesProvides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activityProvides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issuesBuilds campaign proposals including a set of tactics matching with the overall goal of the advertiserExports data from the ad server interface and combines it in a correct way with DSP data points if neededMaintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technologyContributes to updating best practices and offers insights on how to improve campaign effectivenessOffers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

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