Manager, Programmatic

1 week ago

Mumbai, Maharashtra, India WebMD Health Corp Full time
Description

Position at WebMD WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Programmatic Media Trader/Programmatic Media Manager
The Programmatic Media Trader is an integral member of our programmatic advertising team. They focus
on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector.
With a deep understanding of media buying strategies and programmatic technologies,this role requires
a blend of analytical prowess and creative problem-solving. Responsibilities

  • Oversee the day-to-day execution, management, and optimization of programmatic media
plans across multiple platforms in line with client objectives.

  • Aid in the development of programmatic media strategies, upgrade campaign policies and
consult with stakeholders on programmatic best practices.

  • Assist with media planning to identify target audiences and craft creative and effective
campaigns

  • Provide ongoing training to new team members and be a resource to internal and external clients.
  • Extract and analyze data from programmatic buying platforms to generate insightful client
reports, identifying both real-time and long-term optimization opportunities.

  • Establish and grow relationships as a key point of contact among media partners and internal
teams.

  • Implementtailored programmatic buying strategies, with a focus on healthcare markets,to
maximize campaign performance and client ROI.

  • Troubleshoot campaign setup, manage tags, ensure brand safety, and address any performance
or pacing issues.

  • Advance expertise in the digital display ecosystem and programmatic media landscape to
improve campaign strategies and execution.

  • Maintain current knowledge and expert understanding of DSP platforms, leveraging this
expertise to support and educate both clients and internalteams.

  • Build and evolve relationships as the primary point of contact with media partners and internal
teams

  • Embrace new opportunities to learn more about and test new automated buying approaches,
platforms,technologies, and creatives

  • Guide tracking tag setup and management alongside Data, Analytics & Insights, and Tracking
teams.

  • Collaborate with internalteams and departments to share programmatic insights that can be
leveraged across paid search, paid social and SEO efforts

  • Connect with both internal and client creative teams to provide performance insights and
recommendations on campaign assets

  • Share programmatic knowledge with and provide mentorship to Managers & Specialists to foster
their growth

  • Negotiate and implement direct and private marketplace deals with select media partners
  • Leverage first-party and third-party data fortargeting and insights ALL CONTENTS ARE CONFIDENTIAL
Confidential Copyright 2023 WebMD Ignite. All rights reserved.
May not be reproduced or redistributed withoutthe express permission of WebMD Ignite. 1 Qualifications

  • 2+ years of experience in programmatic advertising with a proven track record of managing
successful campaigns.

  • Flexible, self-starting attitude; able to collaborate cross-functionally and communicate
effectively with colleagues at all levels in the organization

  • Strong analytical skills, with proficiency in Google Analytics, Excel, and other analytics tools.
  • Detail-oriented with the technical acumen needed for ad operations and platform navigation.
  • Excellent communication skills for effective internal collaboration and client engagement.
  • Robust organizational skills, capable of handling multiple campaigns and prioritizing tasks.
  • Demonstrated problem-solving abilities and proactiveness in resolving campaign issues.
  • Commitmentto ongoing learning and staying atthe forefront of programmatic advertising
trends.

  • Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like
Liveramp.

  • Knowledge of ad verification tools, attribution models, and tagging systems.
  • Passionate abouttraining and growing the skillsets ofjuniorteam members
  • Conduct ongoing analysis of programmatic trends while staying up to date on recent platform
updates and how to apply them to clients' campaigns

  • Experience with executing emerging programmatic channels such as DOOH and OTT. Preferred Experience
  • Experience with healthcare marketing and understanding of HIPAA compliance is highly
desirable.

  • Advanced understanding of audience segmentation and targeting.
  • Ability to self-teach and rapidly assimilate new information and techniques.
  • Strong time management skills, able to meet strict deadlines while maintaining quality.
  • Capacity to work collaboratively within a cross-functionalteam environment.
  • Enthusiasm for continued education in programmatic advertising platforms and best practices.
  • Understanding of placing tracking pixels on client websites (directly or using GTM) and building
online and offline conversion and attribution models

  • Proficientin advertising technology platforms and tools including Ad Servers, Site Analytics, Tag
Management, Ad Verification, Attribution, and Measurement

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