Account Based Marketing

1 week ago


Mumbai, Maharashtra, India Capgemini Full time

Job Description

  • Campaign Development & Execution: With support from the Senior ABM Manager, you will lead the development and execution of client-focused campaigns to drive growth within the accounts and the ABM team.
  • Campaign Measurement & Reporting: Responsible for monitoring campaign performance, adapting strategies based on client responses, and aligning with the Senior ABM Manager's direction.
  • Strong experience in managing senior stakeholders.
  • Experience in creating impactful ABM campaigns beyond digital marketing tactics.
  • Experience in campaign management and execution.
  • Client-centric focus.
  • Understanding of ABM as a marketing methodology.
  • Knowledge of marketing technology.
  • Effective collaboration and communication skills.
  • Understanding of data and insights.

Primary Skills

  • Stakeholder Management: Engage with account leadership teams, balance demands, and provide strategic marketing advice.
  • Account Based Marketing Strategy Development: Work with Senior ABM Managers and ABM agencies to build a client-centric approach by aligning client needs with Capgemini's offerings and focusing on strategic deals.

Secondary Skills

  • Proactive attitude to seek solutions, propose new ideas, and support the ABM Team.
  • Bonus if bilingual, specifically fluent in French.


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