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Database Management Intern
2 weeks ago
About the Job: This role involves collaborating with the marketing team to define target account criteria for ABM campaigns, researching and identifying potential target accounts, building and maintaining a database of target accounts and contacts, segmenting and categorising target accounts, ensuring data accuracy and completeness, working closely with sales teams, analysing data to measure campaign effectiveness, and staying updated with industry trends and best practices.
- Collaborate with the marketing team to define target account criteria for ABM campaigns.
- Research and identify potential target accounts based on specified criteria.
- Build and maintain a database of target accounts and contacts using CRM and marketing automation platforms.
- Segment and categorise target accounts to enable personalised marketing efforts.
- Ensure data accuracy and completeness in the ABM database through regular audits and updates.
- Work closely with sales teams to align ABM databases with sales strategies and goals.
- Analyse data to measure the effectiveness of ABM campaigns and make data-driven recommendations for optimization.
- Stay updated with industry trends and best practices in ABM and database management.
- Understanding the right icp of the company and doing Market Research
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