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Brand Manager

3 months ago

Mumbai, Maharashtra, India Wellbeing Nutrition Full time

Job Description:
Brand Manager

Company:

Wellbeing NutritionLocation:

Mumbai, IndiaDepartment:
Marketing

Reports To:
Senior Brand Manager

Company Overview:


Wellbeing Nutrition is a pioneering startup in the nutraceuticals industry, dedicated to delivering high-quality, scientifically-backed, plant based nutritional supplements to health-conscious consumers.

We pride ourselves on our commitment to innovation, sustainability, and customer satisfaction.

Position Summary:


We are seeking an experienced and dynamic Brand Manager to lead our Mumbai brand team and drive the growth and development of Wellbeing Nutrition.

The ideal candidate will have a strong background in brand management within the D2C nutrition or nutraceuticals industry, with a specific expertise in packaging design, offline marketing, and new product launches.

This role requires a strategic thinker who can collaborate effectively with cross-functional teams to achieve our brand objectives.

Key Responsibilities:

Brand Strategy:
Develop and implement comprehensive brand strategies to enhance market presence and drive consumer engagement

Team Leadership:
Oversee and mentor the brand team, ensuring alignment with company goals and fostering a collaborative and innovative work environment

Packaging Design:
Lead initiatives on packaging design, ensuring it aligns with brand aesthetics, regulatory requirements, and consumer appeal

Offline Marketing:
Plan and execute offline marketing campaigns to boost brand visibility and customer acquisition

New Product Launches:
Manage the end-to-end process of new product launches, from concept development to market introduction, ensuring timely and successful rollouts

Cross-Functional Collaboration:
Work closely with product development, sales, and other relevant teams to ensure cohesive strategies and successful execution of brand initiatives

Market Research:
Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement

Budget Management:
Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI

Performance Metrics:
Monitor and analyze brand performance metrics, providing regular reports and actionable insights to senior management.

Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 8 years of experience as a Brand Manager with atleast 4 years in the D2C nutrition or nutraceuticals industry.

Proven expertise in packaging design, offline marketing, and new product launches.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Ability to think strategically and execute methodically.
Proficient in market research and data analysis.

Preferred Qualifications:
Master's degree in Marketing or a related field.
Experience working in a startup environment.
Knowledge of digital marketing strategies.
Familiarity with regulatory requirements in the nutraceuticals industry.

Work Environment:
Primarily based in Mumbai with occasional travel as required.
Fast-paced and collaborative startup environment.

Application Process:
Interested candidates are invited to apply through this job post and / or submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to

Please include

"Brand Manager Application - (Your Name)"

in the subject line.