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Brand Solutions Associate

2 months ago

Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

Position Overview: We are seeking a motivated and strategic Brand Solutions Associate to join our team. This role is ideal for a professional with strong planning skills and a knack for turning strategic plans into actionable and effective marketing strategies. The successful candidate will be instrumental in developing comprehensive brand solutions that align with client objectives and drive measurable results.

Key Responsibilities:

Strategic Planning:

  • Collaborate with clients and internal teams to understand brand objectives and market opportunities.
  • Develop detailed strategic plans that outline actionable steps for achieving brand goals and enhancing market presence.

Strategy Development:

  • Convert high-level brand plans into practical strategies and tactics that can be implemented across various channels.
  • Work closely with marketing, creative, and digital teams to ensure alignment and execution of strategies.

Market Analysis:

  • Conduct thorough market research and competitive analysis to inform strategic recommendations.
  • Identify trends, consumer insights, and competitive advantages that can be leveraged in brand strategies.

Campaign Execution:

  • Oversee the implementation of brand strategies, ensuring that all elements are executed effectively and on schedule.
  • Coordinate with project managers and teams to ensure seamless execution of campaigns and initiatives.

Performance Monitoring:

  • Develop and track key performance indicators (KPIs) to measure the success of brand strategies.
  • Analyze campaign performance and provide actionable insights to optimize future strategies.

Client Communication:

  • Serve as a key point of contact for clients, providing updates on strategy development and campaign progress.
  • Present strategic plans and performance reports to clients, addressing feedback and making necessary adjustments.

Creative Input:

  • Collaborate with creative teams to ensure that brand strategies are reflected in all marketing materials and communications.
  • Provide input on creative direction and content development to align with strategic objectives.


About Barcode Entertainment

We’re a global influencer marketing agency powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic, engaging content, and laser-sharp paid media targeting.


Simply put, we understand how to get business results from social media. Our content-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences and influencers. With that in mind, we delve into our years of performance data, the latest cultural trends, and insights to develop the most effective social, creative strategies and campaigns that deliver industry-leading results for our clients.