Associate - Brand Solutions

3 weeks ago

Mumbai, India The Content Lab Full time

About The Content Lab


The Content Lab is a Mumbai based digital first agency & creative content studio providing digital marketing and content solutions for the evolving digital space.


We’re looking for an Associate - Brand Solutions with 1-2 years’ experience in

a digital marketing agency. The role will involve implementing integrated marketing

solutions anchored on digital experiences. The candidate should be able to generate

ideas, write copy, work collaboratively with the team and must be familiar

with new digital marketing trends.


Responsibilities

  • Communicating effectively with the client to understand the client business strategy, plans & requirements and align the internal team accordingly.
  • Developing creative marketing strategies, detailed monthly calendars, proactively drive initiatives, and brainstorm with the teams.
  • Implementing digital marketing strategies in sync with the brand’s objectives across multiple platforms like Instagram, Facebook, Twitter, YouTube, Pinterest, brand website and marketplaces.
  • Monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads, and conversions.
  • Conceptualization and pitching new ideas, along with providing writing assistance from time to time.
  • Monitor digital & new media industry trends to implement in various campaign ideas.


Qualifications

  • 1-2 years of experience in a digital marketing agency.
  • Strong communication, conceptual/creative thinking & copywriting.
  • Hands on experience of a variety of brands, handling various social media platforms, execution of marketing campaigns and performance analysis

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