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Influencer Marketing Coordinator
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Head of finance
2 months ago
Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full timeJob Title: Head of Finance Location: Navi Mumbai, India About Us: Barcode Entertainment is a global influencer marketing agency driven by a passion for leveraging influencer power to create impactful marketing campaigns. Our innovative approach combines data-driven performance, deep human relationships, expert creative strategies, and targeted paid...
Barcode Entertainment
2 months ago
About Us
Barcode is India’s most sought-after influencer marketing network, connecting top brands with influencers who can amplify their reach and impact. As we continue to grow, we're looking for a driven, results-oriented Business Development Manager to help us scale new heights. If you're passionate about the digital ecosystem, enthusiastic about influencer marketing, and motivated to make an impact in a fast-paced environment, we want you on our team
Key Responsibilities
1.Client Servicing & Relationship Management:
- Build and maintain strong, long-term relationships with clients, acting as their trusted advisor and primary point of contact
- . Proactively manage client expectations, ensuring alignment on goals, timelines, and deliverables
- . Identify new opportunities to add value to existing client relationships by suggesting innovative brand solutions and services
2.Strategic Planning & Brand Strategy Development:
- Lead the development of customized brand strategies based on in-depth market research, industry insights, and client objectives.
- Work with clients to craft actionable marketing plans that align with their broader business goals, while leveraging performance data and market trends
- Develop multi-channel brand campaigns, integrating social media, digital, influencer, and paid media to achieve maximum impact
3. Pitching & Business Development:
- Take ownership of the end-to-end pitch process, from initial client briefings and strategy development to final pitch presentations and proposals.
- Present and sell brand solutions that showcase the agency’s capabilities, unique value propositions, and data-driven approach to achieving results
- . Work closely with the sales and marketing teams to generate new business leads, expand the agency’s client base, and foster long-term growth
4.Campaign Execution & Cross-Functional Collaboration:
- Collaborate with creative, production, and media teams to ensure the seamless execution of campaigns, ensuring all elements (creative, messaging, timing, and media) are aligned with client objectives.
- Oversee the implementation of integrated marketing campaigns, ensuring quality control and timely delivery.
- Provide guidance to teams to ensure that campaigns are executed to the highest standards and deliver on agreed-upon KPIs
5. Performance Tracking, Reporting & Optimization:
- Monitor and analyze campaign performance against KPIs and deliver regular updates to clients on the status of their campaigns.
- Provide actionable insights and data-driven recommendations for optimizing campaigns, increasing ROI, and driving performance improvements
- Lead post-campaign analysis to gather insights and identify areas for future growth\
6 . Market Insights & Industry Knowledge:
- Stay informed on emerging trends in digital marketing, social media, influencer marketing, and the broader advertising landscape.
- Use industry insights and competitive intelligence to inform strategy and provide clients with cutting-edge solutions.
7. Leadership & Team Collaboration:
- Work closely with internal teams to align strategies, ensure smooth execution, and foster a culture of collaboration.
- Provide mentorship and guidance to junior team members, helping them grow professionally and expand their skills
What We're Looking For
- Experience - 4+ years of experience in brand management, marketing, or client solutions, ideally within an agency or influencer marketing environment
- Client & Relationship Management - Strong experience in building and nurturing relationships with senior-level clients, ensuring a seamless client experience
- Brand Strategy Expertise: A deep understanding of brand strategy, including how to develop and execute integrated marketing campaigns across multiple platforms.
- Business Development & Pitching - Strong experience in pitching new business, preparing proposals, and presenting strategic solutions to prospective clients.
- Leadership & Team Collaboration - Ability to lead cross-functional teams, inspire collaboration, and drive projects to successful completion
- Adaptability & Problem-Solving : - Ability to thrive in a dynamic, rapidly changing environment while maintaining a solutions-oriented approach to challenges.
- Eye for detail - Demonstrates a strong eye for detail, consistently ensuring accuracy and quality in all aspects of work.
Why Barcode?
- Impactful Work : Be part of India’s largest influencer network and help shape the influencer marketing landscape.
- Career Growth : Grow your career within a high-energy, rapidly scaling company that values initiative and innovation.
- Vibrant Culture : Join a passionate, creative team that values collaboration and is committed to pushing boundaries.
If you're ready to make an impact and take your career to new heights, join us at Barcode and help redefine what’s possible in influencer marketing
