Product Manager, Innovative Assets, Branded Markets CoE

1 week ago

Hyderabad, Telangana, India Dr. Reddy's Laboratories Full time
Job Description


Reporting to the Commercialisation Head, the candidate will be fully responsible for leading the assigned brand and indication (toripalimab – nasopharyngeal carcinoma and esophageal squamous cell carcinoma) and drive global launch and subsequent market leadership and revenue growth of assigned brands.

The incumbent will work closely with multiple commercial operations & cross-functional teams to ensure success in the development of strategy, creative and execution plans.

The candidate needs to thoroughly understand customer & patient needs and align these insights with the strategic requirements for the launch and scale-up.

The role will be pivotal in shaping the brand's long term vision and growth in addition to positioning, messaging, and promotional activities to maximize its impact operating within DRL business code of conduct, policies and all applicable laws and regulations.

Major Duties and Responsibilities


Develop and execute comprehensive global brand strategies and launch plans for new indications, aligned with brand, portfolio and business objectives.

Bring forward key opportunities, customer insights, and competitive threats to inform strategy developmentLead the end-to-end launch process for brand plan for mentioned indications, including pre-launch/launch activities, market preparation, launch execution, and post-launch scale-up.

Ensure effective coordination of activities across regions and functions to drive successful product launches and market penetration.
Develop robust marketing insights to the Brand Plan with a patient-centric focus.

Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders across Top 10 countriesLead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for brandManage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.

Manage global key opinion leaders and HCPs engagements effectively in collaboration with medicalPlay an active role to ensure flawless execution of global brand initiatives by the country commercial teams ; support & oversight in localisation – This requires extensive cross functional collaborationBuild community of country brand teams to learn and share best practicesProvide commercial and brand support to drive access initiativesEstablish KPIs to measure the effectiveness of launch initiatives and track brand performance against launch goals

Qualifications


Minimum QualificationMin 3 years of experience in oncology marketing in an above country role (regional/global) in reputed multinational companiesMBA is mustRare Cancers, cancer immunotherapies' experience preferredEmerging markets experience preferredGood interpersonal, presentation and cross functional skills.

Strong analytical and influencing skillsHands-on proactive approach and accountabilityGood communication and strong social skillsExperience to work in and lead cross-functional and cross-cultural teamsAbility to work in English - fluent written and spoken, additional language is a plusAbility to multi-task extensivelyKnowledge, Skill & ExperienceProven experience in developing and implementing integrated global brand plans that are robust and effective.

Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies.

Effective cross functional team player to lead multi-country brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives.

Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
Familiar with the knowledge of pharmaceutical industry business, policies, and procedures.

Familiar with global multicultural nuances and ability to navigate well through the cross-cultural teamsAbility to apply strong patient centricity, empathy and understanding of customers' needs when developing tailored marketing initiatives, message communication and materials.

High business and marketing acumen.
Strong strategic thinker and solid marketing competencies

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