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RAMINFO - Manager - Marketing & Branding
1 week ago
Job Summary:
The marketing and branding manager is responsible for developing, implementing and managing the company's rebranding strategies. Responsible to oversee all marketing activities, campaigns, and initiatives to promote the company's services and overall brand identity. Should work with Agencies
- Press (Media Houses) / Digital Marketing/ Branding Agencies
Requirements and Qualifications& Skills:
- Degree in marketing, communications or a related field.
- Proven track record of driving successful branding and rebranding exercise.
- Proficient in digital marketing technologies and tools.
- Excellent presentation and project management skills.
- Strong communication and public relations skill with pleasing personality.
- Creative and innovative mindset with the ability to think outside the box.
Experience in handling
- Press (Media Houses) / Digital Marketing/ Branding Agencies
- Experience in new product launch, organizing event will be preferred.
- Experience on executing highimpact Marketing and PR strategies, including ATL/BTL
Job Responsibilities:
1) Planning and directing marketing campaigns:
- Develop and implement the company's overall marketing and branding, rebranding strategy to build brand awareness. Oversee the creation of all digital marketing content by branding agencies, including press releases, website content, social media posts, and other collateral.
Managing and maintaining the organization's website:
Working with various content formats (e.g. blogs, videos, audio podcasts, etc.) Tracking the website traffic flow. Optimizing content for the website and social media platforms.
3)
Coordination:
with Press (Media Houses) / Digital Marketing/ Branding Agencies to ensure consistent brand management and to manage brand reputation.
Collaborate with business development team to align marketing efforts with business development objectives and ensure a cohesive partner and customer experience.
4) Setting and managing the brand marketing budget to maximize ROI. Measuring and assessing goals as they relate to the Return on Investment (ROI)5) Regularly providing internal reports, Implementing and analyzing performance metrics.
6) Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data driven decisions.
7) Represent the company's brand and act as the primary point of contact for all marketing related enquiries.
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