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RAMINFO - Manager - Marketing & Branding
2 weeks ago
RAMINFO is a top provider of technology solutions for leading organizations in Government, Banking, Insurance, and retail sectors. We have developed innovative solutions in governance, Banking, Tourism, Healthcare, Logistics, and Enterprise services to keep our clients ahead of the market through continuous innovation and the application of game-changing technologies.
Job Summary:
The Marketing and Branding Manager is in charge of developing, implementing, and overseeing the company's marketing and branding strategies. Responsible for supervising all marketing activities, campaigns, and initiatives to enhance the company's services and overall brand identity. This role collaborates with Press, Digital Marketing, and Branding Agencies, closely working with the leadership team to ensure alignment with the company's business objectives.
Requirements and Qualifications & Skills:
- Bachelor's degree in marketing, communications, or a related field.
- Strong strategic and analytical skills with the ability to develop and execute effective marketing plans.
- Proven track record of driving successful marketing campaigns.
- Proficient in digital marketing technologies and tools.
- Excellent communication, presentation, and project management skills.
- Creative and innovative mindset with the ability to think outside the box.
Job Responsibilities:
- Identifying trends and insights: conducting market research to comprehend consumer behavior, trends, and competitive landscape.
- Planning and directing marketing campaigns: managing the creation and delivery of captivating marketing campaigns across various channels.
- Managing and maintaining the organization's website: working with various content formats and optimizing content for the website and social media platforms.
- Coordination with public relations teams/agencies to ensure consistent brand management and reputation.
- Setting and managing the brand marketing budget to maximize ROI. Measuring and assessing goals related to ROI.
- Providing internal reports, implementing and analyzing performance metrics.
- Monitoring and analyzing marketing metrics to measure campaign effectiveness.
- Leading and managing a team of marketing professionals, including graphic designers and content writers.
- Representing the company's brand and acting as the primary contact for marketing inquiries.
Highly motivated and skilled Marketing and Branding professionals seeking a challenging and rewarding opportunity are welcome to apply with their updated resume.
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