Brand Manager

1 week ago

Hyderabad, Telangana, India Dr Reddy's Laboratories Limited Full time
Job Description

PURPOSE: To be the driving force behind brand growth and market dominance in Emerging Markets through marketing excellence, capability building, and effective Product management strategies.

Life Cycle Management:

  • Understanding customer needs and insights with the help of an insighting team
  • Manage the life cycle by building brand architecture, global/local innovations, new patient segments, brand extension ideas, pill plus, and consumerization. Building a business case with growth scenario assessment.
  • Conceptualizing and driving growth projects for the brands along with CFTs and country teams to ensure sustainable brand growth.
  • Own the product management process and track the project progress, guiding brand teams to make the projects live and anticipating risks, and developing mitigation plans for successful delivery.

Brand Strategy:

  • Collaborate with country teams to develop and execute the global brand strategy and implementation plans by working across complex cross-functional teams.
  • Content development and messaging – work with country teams to create informative and educational content that addresses the needs of various customer segments.
  • Craft clear evidence-based messaging that highlights brand benefits.
  • Support country teams in developing and executing Omni channel engagement and content strategy.
  • Work with country teams to craft a direct-to-patient strategy for OTC brand SKUs, including identifying patient segmentation, understanding consumer needs, insight mining, crafting compelling messaging to address unmet needs, and leveraging digital channels and technology platforms to increase brand access for eligible patients.

Annual Brand Planning:

  • Collaborate closely with country marketing teams to build differentiators/brand levers.
  • Cooperate with analytics and in-sighting teams to develop strong and actionable insights for brand growth.
  • Work closely with country teams, SFE, and digital marketing to deploy innovative GTM and access strategies.
  • Adhere to the brand plan process in terms of rigor and preparation.

New Product Ideation & Portfolio Development:

  • Understand customer needs and current dissatisfaction through primary research to build meaningful and differentiated concepts.
  • Screen internal and external data sources to arrive at potential ideas that could address customer needs.
  • Develop Business Strategy - analyze the competitive landscape, customer journey and insighting, develop TPP, pricing, packaging, positioning, attribute analysis, value proposition, positioning concept check. Reasons to win.

Marketing Excellence:

  • Drive future growth plans by identifying growth opportunities and developing best-in-class tools, templates, and processes to improve segmentation, targeting, positioning, and communication.
  • Collaborate closely with the L&D teams for capability building among the country teams to make them future-ready.

Operating Network:

Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL

External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM

Business Understanding: Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales, and marketing effectiveness metrics

Educational & Experience:

  • 5+ years' experience in Sales and Marketing.
  • MBA from a reputed institute.
  • Experience in Brand Management, Strategic planning, Business analytics, Direct-to-consumer campaigns, Omni channel marketing, social media marketing, and campaign management.

Key Personal Attributes:

  • Interpersonal Skills.
  • Self-starter.
  • Quick learner.
  • Collaboration and teamwork.
  • Communication skills.
  • Influencing and negotiating skills.

Benefits Offered
Dr. Reddy's actively supports your career growth and professional development through personalized learning programs. Enjoy industry-standard benefits including joining & relocation support, family support, learning and development opportunities, medical coverage, and life coverage.

Our Work Culture:
At Dr. Reddy's, we prioritize Good Health Can't Wait as our mission. We view healthcare solutions as a way to help patients lead healthier lives and empower people to stay fit. Our culture fosters empathy and dynamism, recognizing that our success is driven by diverse skills and shared values.

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