Brand Manager

2 weeks ago

Hyderabad, Telangana, India Dr Reddy's Laboratories Limited Full time
Job Description

PURPOSE:

To be the growth catalyst in driving brand advancement and leadership in Emerging Markets through top-notch marketing strategies, capability enhancement, and effective Product management techniques.

Life Cycle Management

  • Understanding customer needs and insights with assistance from the insighting team
  • Manage Life Cycle by establishing the brand architecture, global/local innovations, targeting new patient segments, exploring brand extension ideas, introducing pill plus, and consumer-focused strategies. Develop business cases with growth scenario evaluations.
  • Idea generation and execution of growth projects for the brands in collaboration with cross-functional teams and country teams to ensure sustainable brand development.
  • Take charge of the product management process, monitor project progress, guide brand teams, anticipate risks, and create mitigation plans for successful project delivery.

Brand Strategy

  • Collaborate with country teams to formulate and execute the global brand strategy and implementation plans by working across diverse cross-functional teams.
  • Content creation and messaging – Collaborate with country teams to generate informative and educational content tailored to various customer segments.
  • Create clear, evidence-based messaging that showcases brand advantages.
  • Assist country teams in developing and implementing Omni-channel engagement and content strategies.
  • Work with country teams to devise a direct-to-patient strategy for OTC brand SKUs, including identifying patient segments, understanding consumer needs, leveraging digital channels, and technology platforms to enhance brand accessibility to eligible patients.

Annual Brand Planning

  • Collaborate closely with country marketing teams to establish differentiators and brand enhancers
  • Work in tandem with analytics and insighting teams to develop robust and actionable insights for brand growth.
  • Partner with country teams, SFE, and digital marketing to implement innovative GTM and access strategies.
  • Adhere to the Brand planning process with diligence and preparedness.

New Product Ideation & Portfolio Development:

  • Identify customer needs and dissatisfaction through primary research in targeted areas to create meaningful and distinctive concepts.
  • Analyze internal and external data sources to generate potential ideas addressing customer needs.
  • Develop Business Strategy- analyze competition, customer journey, insights, develop TPP, pricing, packaging, positioning, value proposition, and positioning concept check to achieve competitive advantage.

Marketing Excellence

  • Identify growth opportunities and create top-notch tools, templates, and processes to enhance segmentation, targeting, positioning, and communication for future growth.
  • Collaborate with L&D teams to build capabilities within country teams, preparing them for the future.

Operating Network:

Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL

External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM

Business Understanding:

Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics

Qualifications

Educational & Experience:

  • 5+ years' experience in Sales and Marketing
  • MBA from reputable institution
  • Experience in Brand Management, Strategic planning, Business analytics, Direct to consumer campaigns, Omni channel marketing, social media marketing and campaign management.

Key Personal Attributes:

  • Interpersonal Skills
  • Self-starter
  • Quick learner
  • Collaboration and teamwork
  • Communication skills
  • Influencing and negotiating skills
Additional Information

Benefits Offered
At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalized learning programs.
The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support, learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. To achieve this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that united by a common purpose and value system, people with diverse skills can make magic.
For more details, please visit our career website at

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